ATLANTA, March 10, 2016 – Cox Automotive continues to strengthen the powerful benefits of its integrated software solutions with the unification of Dealer.com’s advertising technology, and OEM and advertising partnerships, with Haystak’s customer service model. Under the Dealer.com brand, automotive retailing clients will have access to a combined advertising offering that sits within the richest data ecosystem in the industry.
Dealer.com will leverage Haystak’s award-winning customer service model to further strengthen the overall advertising solution. Existing Haystak clients will continue to experience the same exceptional service and support while benefiting from the best technology in advertising for automotive retailing.
“As stand-alone products, Dealer.com and Haystak are already the best there is in automotive retail advertising,” said Mark O’Neil, chief operating officer of Cox Automotive. “Bringing them together makes the Dealer.com Advertising solution simply untouchable in terms of technology, data and service. This combination provides an enormous competitive advantage for our clients. We are proud to continue to bring forth the best solutions possible as a result of the continual integration across the Cox Automotive platform.”
The current Haystak and Dealer.com products and service offerings will remain the same until the combined product is rolled out later this year.
About Cox Automotive
Cox Automotive, Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Manheim®, Autotrader®, Kelley Blue Book®, Dealertrack®, vAuto®, Xtime®, NextGear Capital® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises, Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.