September 8, 2011 (Burlington, VT) – Dealer.com, the global leader in online marketing solutions for the automotive industry, and Burton Snowboards, the world’s leading snowboard company, today announced the completion of the first ever Summer Commuter Challenge – a competition which called on employees of both Burlington, VT-based companies to use creative commuting methods in an effort to reduce CO2 emissions. As an extension of the Vermont Way to Go Challenge, Dealer.com and Burton turned their common goal of reducing their carbon footprints into a friendly competition to see which company could drive greater employee participation in the challenge during the summer.
Throughout June, July and August, employees from both companies were encouraged to use alternative modes of transportation such as walking, carpooling and telecommuting. Employees logged their creative commuting activity on www.burtonvsdealer.com, a website specifically developed to track the ongoing progress of both companies. During festive meetings at the end of each month, employees from Dealer.com and Burton met to discover the winning company for the month, recognize top commuters and celebrate each other’s efforts.
Participating in the Commuter Challenge with Burton was incredibly fulfilling and fun,” said Dealer.com CEO Mark Bonfigli. “Not only did both companies make a meaningful impact on our overall carbon footprints, but we all enjoyed coming up with creative, and sometimes unique, methods of clean and green transportation.”
The challenge began June 5 and culminated on August 27 with employees from both companies saving approximately 170,000 lbs of CO2 emissions by adopting alternative commuting methods in June, July and August. While Dealer.com came out ahead each month in the friendly competition, a total of 412 employees from both companies participated in the challenge throughout the summer.
Both companies celebrated the culmination of the Commuter Challenge in downtown Burlington on Tuesday, September 7. Employees who participated in the challenge were recognized, and prizes were awarded to those who used alternative modes of transportation to commute the most, commute at least once every week or commute each day throughout the summer. In addition, each commuter was eligible to win one of 40 door prizes donated in part by local businesses that sponsored the challenge.
About Burton Snowboards(www.burton.com)
In 1977, Jake Burton Carpenter founded Burton out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information visit www.burton.com.