January 26, 2009 (Burlington, VT) – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced the launch of mobile-specific dealership websites, designed for use on hand-held devices. The new mobile web solution lets on-the-go shoppers quickly and easily browse dealerships’ new and used online inventory and includes complete video integration.
The mobile-specific user interface makes it more convenient than ever for automotive consumers to find and search dealership websites, any time, anywhere.
The new interface drives more mobile usage through its attractive and intuitive design, enabling hand-held devices to become lead conversion points to increase the number of leads and sales generated from dealership websites.
The new mobile search capability is enabled via microsites that are optimized for smart phones, meaning these devices automatically detect the dealership’s mobile-specific website.
Dealer.com’s new offering also integrates mobile and video searches; dealerships can successfully merchandise their inventory on hand-held devices and provide consumers rich media experiences. In addition, the new solution integrates with Dealer.com’s CarFlix™ HumanVoice online videos to generate increased consumer engagement and lead conversion.
CarFlix™ HumanVoice videos include the following features and benefits:
“We take research and development very seriously and devote significant resources to keep our dealers at the leading-edge of the most effective and relevant online marketing capabilities,” commented Rick Gibbs, Dealer.com chief technology officer. “Our dealers stay two to four years ahead of the competition. Integrating mobile media into the Dealer.com Full Spectrum Internet Marketing Solution is yet another way we’re addressing the future for dealerships. Our mobile web and video integration lets dealerships cater to the fast growing market of mobile web users, and provides additional competitive advantage.”