Websites Bring Greater Efficiency and Consumer Connectivity to Automotive Digital Retailing


Posted on March 24th, 2016

Burlington, Vermont, March 24, 2016 – Continuing to help bridge the gap between meeting the needs of today’s car shoppers and the business goals of automotive dealers,®, a Cox Automotive brand, today announced it is delivering a more connected website experience that makes the digital retailing process more engaging, secure and efficient. The new features and functionality will create a more complete online to in-store deal-making experience that aligns with today’s consumer expectations and accelerates the path to purchase.


The new integration features on Websites include:

  • The availability of the MakeMyDeal® online communication platform, enabling shoppers to start deals securely and confidently on websites and also have direct, one-to-one connection with dealers to make deals online, arranging the deal terms before the shopper walks into the store;
  • High levels of retail security available through sitewide HTTPS encryption to safeguard consumer data, providing the secure backbone for MakeMyDeal; and
  • Greater design and website flexibility, empowering dealers to configure their online storefront with more than 50,000 design options that can be implemented through an intuitive, user-friendly interface or through collaboration with client service teams.


“Consumers are becoming increasingly more confident in and savvy about the car shopping process going online, preferring to spend less time in the showroom,” said Wayne Pastore, senior vice president, “This isn’t the end of the dealer’s role in the transaction – but rather an opportunity to help them reinvent the car buying experience and create a new level of dealership loyalty and trust. At, we are focused on arming dealers with the digital retailing solutions they need to meet their consumers wherever they are in the purchasing process, and capture their business so they can drive results for their dealership.”


Dealers will be able to view demonstrations of the enhanced Website solution at the National Automotive Dealers Association Convention & Exposition (NADA 2016), March 31-April 3, 2016, in Las Vegas (Booth #1124C). Please visit us online to schedule a demonstration and learn how to can make your website work harder for you.


About, a Cox Automotive brand, provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. . For more information, please visit


About Cox Automotive

Cox Automotive, Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime®, and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises, Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit