September 22, 2008 (Burlington, VT) – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today
announced it received an “Automobile Standard of Excellence” 2008 WebAward from the Web Marketing Association. Dealer.com’s SmartSite™ for its client Park Avenue BMW (www.parkavebmw.com) was entered into the prestigious international competition that honors outstanding achievement in website development. More than 2,400 sites from 45 countries in 96 industry categories were judged in this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
“This is another great example from our award winning design and production team at Dealer.com. We continue to lead the website market with award winning designs that deliver the most sales possible,” said Ryan Dunn, Dealer.com’s Creative Director.
“Working with Dealer.com was an absolute pleasure; in addition to designing a great looking website they really understand how to generate leads. Our leads are up over 30% within the first 90 days and the average visitor is staying on our website three times longer than our previous site,” said Michael
Najdzin, Vice President of the Park Avenue Auto Group. “Prior to switching to Dealer.com we averaged 70 Internet sales per month for BMW & Acura. Last month we sold over 100 and the best part is 80% were organically generated by the website!”
Park Avenue BMW (www.parkavebmw.com) was designed to attract serious car shoppers and keep them engaged. The award-winning website provides customers with all the tools and research needed to make an educational decision about buying a car. Additionally, Dealer.com incorporated numerous calls to action in the design, so as the customer navigates through the site, they ar
e encouraged to click on links that open forms so they can enter contact information. Dealer.com and Park Avenue BMW also incorporated sophisticated search engine optimization and marketing techniques so consumers searching for specific car makes and models can be linked directly to the inventory on the Park Avenue BMW web site.
The Web Marketing Association is the producer of the WebAward Competition. Now in its 12th year, the WebAwards is
the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. More information about the WMA and the WebAwards can be found at www.webaward.org