December 21, 2010 (Burlington, VT) – Dealer.com, the global leader in online marketing solutions for the automotive industry, today announced that it has won two Leader Awards in the 2010 Summit Emerging Media Award competition, for its work with Checkered Flag Motor Car Corporation and Silver Star Montreal.
“We are honored by these awards and very proud of our work with Checkered Flag and Silver Star Montreal,” said Ryan Dunn, Creative Director at Dealer.com. “Both organizations continue to push boundaries and to build their online reputations by fully embracing our custom branding services and pioneering technologies including inventory displaying CarFlix™ HumanVoice videos, facet-filtering inventory, social networking and video blogging tools.”
Checkered Flag Motor Car Corporation has been serving the greater Hampton Roads region of Virginia since 1964, and currently operates 12 dealerships in the region. Silver Star Montreal operates the largest Mercedes Benz dealership in Canada.
The Summit EMA competition is based on the premise that advertising is consistently at the forefront of the technological evolution of communication. It was created to identify the world’s marketing communication pioneers, those pushing the boundaries of the communication badlands.
“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications,” said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe, however audiences are becoming increasingly fragmented and difficult to engage, inform and affect. Developing, applying and combining emerging media with creative messaging and market awareness is challenging. Achieving this synthesis is what makes earning a Summit EMA a significant achievement.”
The Summit International Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
The SIA organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers, and makes its competitions affordable and accessible to the industry by offering multiple entry discounts, streamlined internet submissions and a friendly, knowledgeable customer service staff. Companies and individuals from more than 50 countries and across five continents participate in its award programs and choose to invest their promotional dollars for the opportunity to be recognized as an SIA winner. The SIA organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.