MyCars™, the latest enhancement to the Dealer.com Websites product family, was named “Best of Show” by the PCG Consulting Group at the 2013 NADA Convention and Expo.
The tool functions as an online shopping cart, giving car shoppers the ability to organize vehicles in their consideration set. It automatically alerts shoppers when car prices change on a car they saved or if a saved car is sold, and deepens their connection to the dealership int he critical consideration period before they contact the dealership directly.
Like all Dealer.com products, MyCars is fully scalable and configurable: Dealer groups with multiple stores in a local market will be able to configure MyCars to save cars across the dealership group.
About the Spotlight Awards
The PCG Consulting team comprised of automotive marketing and technology veterans choose the Spotlight Awards winners each year. The team looks for products and services that best serve the automotive community based on a variety of criteria including technology, ease of use, capabilities, and ROI to car dealers. Award winners receive an engraved crystal trophy to commemorate their outstanding accomplishments. The PCG Spotlight Award is not affiliated with NADA or the NADA Convention.
About PCG Consulting, Inc.
PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits. Dealers looking to maximize the results of their existing technology, vendor solutions, and human resources rely of the advice of PCG Consulting. http://www.pcgconsultingservices.com