Dealer Days brings top dealers together with Dealer.com and Cox Automotive leaders for in-depth training, personalized strategic insight, and visionary keynotes from the industry’s top strategists. Accommodations – including hotel, breakfast, lunch and cocktail reception – are all on us!
The event takes place at the Lowes Hotel Atlanta on Wednesday May 11. We look forward to seeing you!
New agenda items and speakers may be added.
8:30 – 9:30 AM: Breakfast in Overlook West
9:30 – 9:45 AM: Welcome and Introduction in Overlook East Andy MacLeay, Director of Digital Marketing
9:50 – 10:20 AM: Transforming Automotive Retail: Dealer.com, Cox Automotive, and the Opportunities of the Digital Future.
Jai Macker, VP of Strategic Solutions
10:30 – 11:00 AM: How to Create and Control a Digital Retailing Strategy that Earns Trust While Speeding Deals.
Mike Burgiss, VP of Digital Retailing
11:00 – 12:00 PM: 1:1 Demos and Consultations with Dealer.com Strategists and Analysts
12:00 – 1:00 PM: Lunch/Network in Overlook West
1:05 – 1:40 PM: The Secrets of SEO: Google, Mobile, and the Keys to Effective Content Strategy.
Dave Pye, Senior Manager of SEO
1:45 – 2:30 PM: The Advertising Advantage: Atlanta Shopping Trends, and how to Capitalize Through Integrated Campaigns.
Andy MacLeay, Director of Digital Marketing
2:30 – 3:30 PM: 1:1 Consultations with Dealer.com Strategists and Analysts
3:35 – 4:00 PM: The Automotive Landscape, Bing Network.
Brittney Thomas- Head of Partner Management – Americas, Bing