All digital. All inclusive.

Dealer Days brings top dealers together with and Cox Automotive leaders for in-depth training, personalized strategic insight, and visionary keynotes from the industry’s top strategists. Accommodations – including hotel stay at Hotel Vermont, breakfast, lunch and cocktail reception – are all on us! The event takes place at the Headquarters here in Burlington, VT. We look forward to seeing you!



Dealer Days Burlington accommodations – including hotel, breakfast, lunch and cocktail reception – provided by at Hotel Vermont.

Agenda – July 12th, 2016 Headquarters


7:45 – 8:30 AM: Shuttles from Hotel VT to


8:00 – 9:00 AM: Breakfast in Dealer Dot Com Café 2.0


9:00 – 9:10 AM: Welcome and introduction in KB Theatre; Matt Murray, Vice President Enterprise Retail Solutions, Cox Automotive


9:10 – 9:55 AM: The Advertising Advantage: New England Consumer Trends, and how to Capitalize Through Integrated Campaigns. Andy MacLeay, Director of Digital Marketing – Advertising


9:55 – 10:40 AM: Client Services: Partnership by Design; Scott O’Neil, VP of Client Service


10:40 -11:20 AM: Meet and Greet with members of your service team


11:20 – 12:20 PM: Client Services and Product Team Tour led by Client Services teams


12:20 – 1:20 PM: Lunch/Network in the Solarium


1:20 – 2:00 PM: Creating a More Powerful Digital Dealership:, Cox Automotive, and the New Tools Driving Today’s Digital Retail Experiences.  Jai Macker, VP of Strategic Solutions; and Bob George, Director, Websites


2:00 – 2:30 PM: The Power of Data: how integrated insight drives smarter strategy. James Grace, Director of Product Management Analytics


2:30 – 3:15 PM: Meet and Greet with members of your service team


3:15 – 3:45 PM: Content Rules: The Keys to Creating Content that Drives SEO and Conversion; Dave Pye, Director of Digital Marketing – Content Strategy


3:45 – 4:40 PM: Future of Automotive and What It Means For Dealers Peter Leto – Head of Industry – Automotive Retail Sales, Google


4:40 PM: Q&A, and Wrap-up


4:50 PM: Shuttles return to Hotel Vermont


5:30 – 8:30 PM: Cocktail Reception at Hotel Vermont

RSVP is now closed. Thanks for your interest.