In-depth digital insight, at Dealer.com headquarters, Burlington, VT
All digital. All inclusive.
Dealer Days brings top dealers together with Dealer.com and Cox Automotive leaders for in-depth training, personalized strategic insight, and visionary keynotes from the industry’s top strategists. Accommodations – including hotel stay at Hotel Vermont, breakfast, lunch and cocktail reception – are all on us! The event takes place at the Dealer.com Headquarters here in Burlington, VT. We look forward to seeing you!
Dealer Days Burlington accommodations – including hotel, breakfast, lunch and cocktail reception – provided by Dealer.com at Hotel Vermont.
Agenda – July 12th, 2016
7:45 – 8:30 AM: Shuttles from Hotel VT to Dealer.com
8:00 – 9:00 AM: Breakfast in Dealer Dot Com Café 2.0
9:00 – 9:10 AM: Welcome and introduction in KB Theatre; Matt Murray, Vice President Enterprise Retail Solutions, Cox Automotive
9:10 – 9:55 AM: The Advertising Advantage: New England Consumer Trends, and how to Capitalize Through Integrated Campaigns. Andy MacLeay, Director of Digital Marketing – Advertising
9:55 – 10:40 AM: Dealer.com Client Services: Partnership by Design; Scott O’Neil, VP of Client Service
10:40 -11:20 AM: Meet and Greet with members of your service team
11:20 – 12:20 PM: Client Services and Product Team Tour led by Client Services teams
12:20 – 1:20 PM: Lunch/Network in the Solarium
1:20 – 2:00 PM: Creating a More Powerful Digital Dealership: Dealer.com, Cox Automotive, and the New Tools Driving Today’s Digital Retail Experiences. Jai Macker, VP of Strategic Solutions; and Bob George, Director, Dealer.com Websites
2:00 – 2:30 PM: The Power of Data: how integrated insight drives smarter strategy. James Grace, Director of Product Management Analytics
2:30 – 3:15 PM: Meet and Greet with members of your service team
3:15 – 3:45 PM: Content Rules: The Keys to Creating Content that Drives SEO and Conversion; Dave Pye, Director of Digital Marketing – Content Strategy
3:45 – 4:40 PM: Future of Automotive and What It Means For Dealers Peter Leto – Head of Industry – Automotive Retail Sales, Google
4:40 PM: Q&A, and Wrap-up
4:50 PM: Shuttles return to Hotel Vermont
5:30 – 8:30 PM: Cocktail Reception at Hotel Vermont