All digital. All inclusive. is bringing Dealer Days to the Mandarin Oriental Washington DC. This all-inclusive event features in-depth training and insight from and Dealertrack product leaders, as well as personalized strategic conversations, visionary keynotes from the industry’s top strategists, and premier entertainment. We look forward to seeing you!

Dealer Days Teaser Video



Dealer Days Washington D.C. accommodations – including hotel, breakfast, and cocktails – provided by at the Mandarin Oriental Washington D.C..


Hotel accommodations are now full, but there is still room to attend the event. Please fill out the form below to register.

Agenda – July 22, 2015

8:30 – 9:30 AM: Breakfast

9:30 – 10:00 AM: Transforming Automotive Retail: Dealertrack,, and the opportunities of the digital future. (Presenter: John Jones) 

10:05 – 10:30 AM: How to Create Seamless Digital Retailing Experiences: New strategies and technologies to optimize conversion on every device (Presenter: Bob George)

10:35 – 11:00 AM: Streamlining the Online to In-Store Experience: How to connect with today’s digitally-driven shoppers while speeding deals and enhancing your bottom line. (Presenter: Ronda Lewis)

11:00 – 11:30 AM: 1:1 Consultations with Strategists and Analysts

11:30 – 12:00 PM: SEO Demystified: Google, mobile, and the keys to a winning content strategy. (Presenter: Dave Pye)

12:00 – 1:00 PM: Lunch/Network

1:00 – 1:40 PM: The Advertising Advantage: Washington-area shopping trends, and how to capitalize on them through integrated paid search, display, and social campaigns (Presenter: Andy MacLeay)

1:45 – 2:00 PM: Premium Ads for Premium Shoppers: Leveraging automotive research sites to target shoppers who are ready to buy. (Presenter: Aaron Nichols of Jumpstart Automotive Group)

2:05 – 3:00 PM: 1:1 Consultations with Strategists and Analysts

3:15 – 4:00 PM:  Keynote Session with Dealertrack CEO Mark O’Neil: A look into the future of Dealertrack and the connected dealership solution. (Presenter: Mark O’Neil)

4:15 – 4:30 PM: Q&A and Wrap-up 

5:00 – 7:00 PM: Cocktail Reception 


If you have additional questions, contact us anytime at