All digital. All inclusive. is bringing Dealer Days to Hotel Sorella at City Centre Houston. This all-inclusive event features in-depth training and insight from and Dealertrack product leaders, as well as personalized strategic conversations, and visionary keynotes from the industry’s top strategists. The event program begins the morning of February 23rd. We look forward to seeing you!

Houston Pool Area


Dealer Days Houston accommodations – including hotel, breakfast, lunch and cocktail reception – provided by at Hotel Sorella City Centre Houston.

Agenda – February 23rd, 2016

Hotel Sorella, La Scala Ballroom

New agenda items and speakers may be added.

8:30 – 9:15: Breakfast

9:15 – 9:30: Welcome and introduction  – John Jones, Account Executive

9:35 – 10:20 AM: Morning Keynote: Cox Automotive and the new Opportunities in Automotive Retail. – Mark O’Neil, CEO Cox Automotive Software Group.

10:30 –  11:00 AM: Optimizing your Website for Today’s Consumers. A look at new shopper engagement trends, and how to configure your website for maximum performance. -Bob George, Director of Website Products.

11:05 – 11:25 AM: Streamlining the In-store experience: Strategies for uniting digital marketing and in-store sales processes to unlock new efficiency and revenue. – Ali Mendiola, Senior Business Development Director, Dealertrack.

11:30 – 12:00 PM: 1:1 Strategy Consultations with leaders.

12:00 – 1:00 PM: Lunch/Network

1:05 – 1:40 PM: Analytics and the Power of Integrated Insight. A look at new Analytics enhancements designed to apply big data to power
your local strategy. – James Grace, Director of Analytics Products.

1:45– 2:35 PM: Thinking Bigger About Advertising: Houston-area consumer trends, and how to capitalize on them through the power of reach, data, and integration.  Andy MacLeay, Director of Digital Marketing.

2:40 – 3:40 PM: 1:1 Advertising Consultations with leaders.

3:45 – 4:00 PM: Wrap-up and Q&A.. – John Jones, Dealertrack Account Executive.

4:30 – 7:00 PM: Cocktail Reception – Monnalisa Bar & Pool Area