Agenda – Thursday, August 13
New agenda items and speakers may be added.
Mandarin Oriental Grand & South Salon
8:30 – 9:30 AM: Breakfast
9:30 – 10:00 AM: Transforming Automotive Retail: Dealertrack, Dealer.com, and the opportunities of the digital future. (Presenter: John Jones)
10:05 – 10:30 AM: How to Create Seamless Digital Retailing Experiences: New strategies and technologies to optimize conversion on every device (Presenter: Bob George)
10:35 – 11:00 AM: Streamlining the Online to In-Store Experience: How to connect with today’s digitally-driven shoppers while speeding deals and enhancing your bottom line. (Presenter: Ali Mendiola)
11:00 – 11:30 AM: 1:1 Consultations with Dealer.com Strategists and Analysts
11:30 – 12:00 PM: SEO Demystified: Google, mobile, and the keys to a winning content strategy. (Presenter: Pete Bruhn)
12:00 – 1:00 PM: Lunch/Network
1:00 – 2:00 PM: The Advertising Advantage: New York area shopping trends, and how to capitalize on them through integrated paid search, display, and social campaigns (Presenter: Andy MacLeay)
2:05 – 3:00 PM: 1:1 Consultations with Dealer.com Strategists and Analysts
3:15 – 4:00 PM: Keynote Session – Raj Sundaram, Co-President: A look into the future of Dealertrack and the connected dealership solution.
4:15 – 4:30 PM: Q&A and Wrap-up
5:00 – 7:00 PM: Cocktail Reception at Stone Rose Lounge (The Shops at Columbus Circle)