All digital. All inclusive. is bringing Dealer Days to Hotel Palomar San Diego. This all-inclusive event features in-depth training and insight from and Dealertrack product leaders, as well as personalized strategic conversations, and visionary keynotes from the industry’s top strategists. The event program begins the morning of March 9th. We look forward to seeing you!



Dealer Days San Diego accommodations – including hotel, breakfast, lunch and cocktail reception – provided by at Hotel Palomar San Diego.

Agenda – March 9th, 2016

Hotel Palomar, Ovation Ballroom

New agenda items and speakers may be added.


8:30 – 9:30 AM: Breakfast


9:30 – 10:00 AM: Welcome and Introduction
Andy Macleay, Director of Digital Marketing


10:05 – 10:40 AM: How to Create Seamless Digital Retailing Experiences: New Strategies and Technologies to Optimize Conversion on Every Device.

Bob George, Director of Website Products


10:45 – 11:20 AM: Streamlining the Online to In-Store Experience: How to Connect with Today’s Digitally-driven Shoppers.

Jennifer FurtadoSales Trainer, Dealertrack


11:25 – 12:00 PM: 1:1 Consultations with Strategists and Analysts


12:00 – 1:00 PM: Lunch/Network in SummerSalt


1:05 – 1:40 PM: SEO Demystified: Google, Mobile, and the Keys to a Winning Content Strategy.

Dave Pye, Senior Manager of SEO,


1:45 – 2:30 PM: The Advertising Advantage: San Diego-area Shopping Trends, and how to Capitalize Though Integrated Campaigns.

Andy Macleay, Director of Digital Marketing


2:30 – 3:30 PM: 1:1 Consultations with Strategists and Analysts


3:30 – 4:00 PM: Keynote Session: Transforming Automotive Retail – Dealertrack,, and the Opportunities of the Digital Future.

Jai Macker, VP of Strategic Solutions,


4:15 – 4:30 PM: Q&A and Wrap-up


4:30 – 7:00 PM: Cocktail Reception at SummerSalt Pool Deck & Lounge

RSVP is now closed. Thanks for your interest.