Upgrade to Essential Plus, get a Dealer.com Digital Advisor, and experience the power of connected teams.

Dealer.com helps FCA Digital dealers succeed by connecting automotive’s top inventory and website technologies, configuring them for optimal shopper engagement, and backing them with strategic partnerships and comprehensive support.


Dealer.com is proud to offer Essential Plus, our complete and connected digital solution for FCA dealers. This package includes dedicated proactive consultation from a Dealer.com Digital Advisor, along with the engaging power of video tools on your vehicle details and vehicle listing pages. Essential Plus is available now to all FCA Digital partners in Upgrade Center.




Includes Seamless Websites, ControlCenter, Inventory Management with Base Lifecycles, MyCars™, Automated FCA Incentives, and 24/7 Technical Support.

Essential Plus



Includes all Essential features plus a Dealer.com Digital Advisor and the Video SmartSites Package: (a $379 value), with CarFlix® Inventory Videos, Video Blog with Video SEO, Video Gallery, CarFlix® Video Showroom, and New Vehicle Test-Drive Videos.

Seamless Websites

Dealer.com Seamless Websites turn shoppers into buyers, initiating deals through a complete Digital Retailing experience. Combining the simplicity of responsive design with the power of a customizable mobile experience, Seamless Websites fuel optimal engagement on every device. Every screen experience and website component is fully controllable from a central dashboard within ControlCenter.

Centralized Control

Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Either make one update that cascades across every device experience automatically, or customize the experience across specific devices based on your particular strategy or insight derived from integrated visualizations like heat mapping and widget mapping, multivariate experiments, and other page-by-page analytics.

Dedicated Digital Advisor

No one takes better care of dealers than Dealer.com. As your primary point of contact, your Digital Advisor gets to know your business strategy in-depth, and reaches out proactively with solutions to help your business grow. Your Digital Advisor provides the best advice on how to use digital marketing to achieve your goals. He or she also delivers continuous training and monthly strategy calls and performance reviews, so you always know you’re using your technology as effectively as possible.


Carflix®, our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally turn-key and automated, so you enjoy the benefits of video – longer time-on-site, increased SEO value, and more conversion – without any technical knowledge or extra time investment.

Inventory Digital Marketing

Dealer.com synchronizes everything you need to digitally market and merchandise your lot. Connected tools bring vehicle data to life through automation and analytics, powering successful pricing and brand strategy across your website and syndicated everywhere your customers shop for cars.


Success starts with Inventory Lifecycles – which combines the industry’s most powerful automation with complete visibility across your digital strategy. Lifecycles provides centralized insight into every vehicle on your lot, the ability to forecast effectively, and the power to execute profitable merchandising strategy accurately and instantly on your site and throughout the web.

Incentives Management

Seamless Inventory integration means FCA and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are most likely to convert. The fully automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.

24/7 Dealer Support

When you need answers and resolution fast, call on Dealer Support. Our team of support professionals is here for you 24/7, and typically resolves technical issues in just one call. Dealer Support is embedded within our company, working alongside the rest of our teams to solve challenges quickly and easily.

Upgrade Today to Essential Plus

Essential Plus replaces your current website and/or website and video package, and is available now to all FCA Dealers for $1,089/month. Enroll today in Upgrade Center, fill out the form below, or call 800.710.7773 and select option 1 to learn more.