UNLIMIT YOUR OPPORTUNITY
Reach and engage more buyers across every device with the industry’s premier advertising and SEO solutions.
Dealer.com is proud to be a GM-approved iMR Turnkey Digital Advertising and Search Engine Optimization (SEO) Vendor. Dealer.com Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Dealer.com Advertising provides integrated ad campaigns that use advanced data-targeting capability to reach likely in-market buyers across paid search, display, and video channels. Dealer.com SEO professionals leverage the combined expertise of the industry’s largest collection of automotive shopper data and align your particular goals with ironclad, proven content strategies.
It’s a search and advertising solution that is innovative, efficient and effective.
You’re never on your own with Dealer.com Advertising and SEO. Our Advertising Strategists and SEO Analysts proactively partner with you to align your strategy with our technology, guiding you through your options to consistently deliver optimally relevant ads and help you achieve your organic search engine results page ranking goals.
Once your dealership’s advertising campaigns are underway, your dedicated Advertising Analyst monitors them on your behalf, optimizing for relevance and engaging real-time bidding technologies to ensure they’re served across the right websites or in the search engines at ideal moments in the car shopping process. Regular strategy calls with your dedicated SEO Analyst ensure your SEO investment consistently accomplishes your goals, and results are compiled into comprehensive reports tailored to your specific SEO strategy.
The Unified Advertising Dashboard (UAD) connects cross-channel campaign results with market intelligence, and provides the ability to connect with experts to adjust strategy on the fly. The UAD introduces a new way to analyze advertising performance data. It features a simple, linear model that attributes metrics across campaigns. This allows you to see holistically how your digital advertising is driving traffic to your website, and offers a complete unified advertising experience vital to evaluate and plan your advertising effectiveness. With Dealer.com SEO, comprehensive monthly SEO reports provide insight on organic traffic key performance metrics and provide a detailed review of your keyword rankings and trends.
Dealer.com’s SEO experts offer GM dealers more than a service—it’s a strategic partnership. With tiered SEO solutions to match every budget, our teams work with each dealer to understand their specific goals and draw from industry-leading search engine expertise, market-leading data, and the industry’s largest team of automotive SEO and content professionals. The results are proven: You’ll enjoy enhanced visibility and significantly elevated website engagement and leadflow – all delivered with maximum efficiency.
Dealer.com Paid Search is the foundation of your digital advertising strategy. Fully integrated with your inventory and bolstered by vehicle-specific content for every ad, it’s proven to differentiate your dealership and capture the existing demand in your market.
The vehicle purchase process is different for every shopper, but most automotive shoppers visit up to 20 research sites prior to making a buying decision. That extensive research is why a robust retargeting program is key to your digital advertising strategy. Dealer.com retargeting campaigns deliver specifically curated galleries of relevant vehicles to your prospects after they leave your site. Each ad reflects your pricing, specials and photos, keeping each customer connected to your dealership. And the results are proven: dealers who retarget experience 12 new VDP views for every return visitor.*
Premium Display Advertising is the only way to reach shoppers where and when it matters most: while they’re searching for information on the industry’s most trusted automotive media sites. Premium audiences represent the largest, most diverse, and highest-performing in-market automotive audiences over established research sites like Yahoo Autos, MSN Autos, and more. The Premium Display Network has more average monthly unique visitors than Edmunds.com and Cars.com combined.
Dealer.com has partnered with Autotrader and Kelley Blue Book to deliver unprecedented, exclusive access to these key audiences. With Dealer.com Audience Targeting, you can reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Dealer.com’s industry-leading machine learning and real-time bidding automation. It’s powerful way to reach a critical audience never before accessible to you — and to capitalize on existing demand in your market.
With strategic display exchange partnerships in place, Dealer.com serves nearly 50 million ads daily, analyzing prior ad performance, vehicle detail page engagement and browsing trends to inform bids—all within the 20 milliseconds it takes to load a web page. This combination of real-time bidding and machine learning ensures you’re getting the best price for the most relevant display ads served to your potential customers across the web.
Dynamic Vehicle Ads match your inventory with extensive shopper data to intelligently and automatically deliver a gallery of your specific vehicles to local shoppers across the web.