Reach and engage more buyers across every device with the industry’s premier digital advertising solution.


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Dealer.com is proud to be a GM-approved iMR Turnkey Digital Advertising partner. Dealer.com Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Our integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, and video channels.

Strategic Support and Partnership

You’re never on your own with Dealer.com Advertising. Our Digital Strategists proactively partner with you to align your strategy with our technology, guiding you through your options to consistently deliver optimally relevant ads to the right shopper at the right time.

Once your dealership’s advertising campaigns are underway, your dedicated Digital Strategist monitors them on your behalf, optimizing for relevance and engaging real-time bidding technologies to ensure they’re served across the right websites or in the search engines at ideal moments in the car shopping process.

Centralized Control and Analysis

Our analytic reports connect cross-channel campaign results with market intelligence, and provides the ability to connect with experts to adjust strategy on the fly. The Unified Advertising Dashboard introduces a new way to analyze advertising performance data. It features a simple, linear model that attributes metrics across campaigns. This allows you to see holistically how your digital advertising is driving traffic to your website, and offers a complete unified advertising experience vital to evaluate and plan your advertising effectiveness.

Paid Search

Dealer.com Paid Search is the foundation of your digital advertising strategy. Fully integrated with your inventory and bolstered by vehicle-specific content for every ad, it’s proven to differentiate your dealership and capture the existing demand in your market.


The vehicle purchase process is different for every shopper, but most automotive shoppers visit up to 20 research sites prior to making a buying decision. That extensive research is why a robust retargeting program is key to your digital advertising strategy. Dealer.com retargeting campaigns deliver specifically curated galleries of relevant vehicles to your prospects after they leave your site. Each ad reflects your pricing, specials and photos, keeping each customer connected to your dealership. And the results are proven: dealers who retarget experience 12 new VDP views for every return visitor.*

Dynamic Vehicle Ads

Dynamic Vehicle Ads match your inventory with extensive shopper data to intelligently and automatically deliver a gallery of your specific vehicles to local shoppers across the web.

Programmatic Display Advertising

Programmatic Display Advertising is the only way to reach shoppers where and when it matters most: while they’re in the research and consideration phase of their car buying process. Our access to a premium network of established research sites like Yahoo Autos, MSN Autos, and more allow you to access to the largest, most diverse, and highest-performing in-market automotive audiences.

Audience Targeting, powered by Autotrader and Kelley Blue Book

Dealer.com has partnered with Autotrader and Kelley Blue Book to deliver unprecedented, exclusive access to these key audiences. With Dealer.com Audience Targeting, you can reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Dealer.com’s industry-leading machine learning and real-time bidding automation. It’s powerful way to reach a critical audience never before accessible to you — and to capitalize on existing demand in your market.

Real-Time Bidding Powered by Machine Learning

With strategic display exchange partnerships in place, Dealer.com serves nearly 50 million ads daily, analyzing prior ad performance, vehicle detail page engagement and browsing trends to inform bids—all within the 20 milliseconds it takes to load a web page. This combination of real-time bidding and machine learning ensures you’re getting the best price for the most relevant display ads served to your potential customers across the web.

Facebook Advertising

Dealer.com Facebook Advertising is specifically tailored for automotive. Reach shoppers in your area with targeted inventory ads that are dynamically created and served on both the desktop and mobile Facebook Newsfeed. Retarget shoppers that have visited your website or target new, in-market shoppers to drive them directly to your vehicle details pages.

Protecting Your Investment.

Dealer.com Display Advertising subscribers expect their ads to be viewed by real-life auto shoppers. But a 2017 Bot Fraud study estimated that $6.5 billion per year is lost globally due to bot-generated, non-human traffic. * Dealer.com has partnered with the Trustworthy Accountability Group (TAG) and White Ops to take major steps in combating advertising fraud.


* Source, ANA, The Bot Baseline: Fraud in Digital Advertising, http://www.ana.net/content/show/id/botfraud-2017

Get Started!

Dealer.com’s Advertising solution is a GM iMR Turnkey approved solution. Call 888.718.9331 or fill out the form below to learn more! We look forward to earning your trust and partnership.

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