Dealer Insights
Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
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Partner with SEO Experts to Pass the Competition
It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the…
11/03/2020
eBooks
Find the Right Vendor For Your Vision
09/10/2020
Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve…
Research
Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.
11/16/2017
Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn…
Videos
Finding the Quality in the Quantity with Dealer.com nGauge
10/24/2017
Learn how to use your data to focus your strategy on serious shoppers. Watch the…
Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy
10/24/2017
In the wake of three of the most devastating hurricanes our country has endured, the…
What Happens When Display Advertising Gets Even Smarter
08/14/2017
It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display…
Mining for Quality: How to Refine Your Marketing Efforts Using Attribution
07/13/2017
Quality over quantity. Substance over matter. However you want to think about it, it’s a…
How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers
12/20/2016
If there’s one thing 2016 taught us, at least in terms of automotive digital…
3 Ways to Carry Black Friday’s Shopping Surge into the New Year
12/13/2016
As 2016 comes to a close, it’s clear that auto retail – an industry…
3 Reasons to Drill Down into Your Web Data Using Referral Analytics
11/21/2016
Whether you’re a seasoned dealership analytics veteran or just getting started in tracking…
Beat the Election Blues with These 3 Digital Strategies
11/04/2016
The 2016 election has affected the auto retail industry, especially those dealerships located within this…