Dealer Insights
Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
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Dealer's Guide to Digital Advertising
The Dealer’s Guide to Digital Advertising A guide for building a successful dealership advertising strategy. Download the Guide Dealer.com This is the “Digital First”era. Digital advertising has evolved from a…
03/23/2021
eBooks
Find the Right Vendor For Your Vision
09/10/2020
Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve…
Research
Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.
11/16/2017
Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn…
Videos
Finding the Quality in the Quantity with Dealer.com nGauge
10/24/2017
Learn how to use your data to focus your strategy on serious shoppers. Watch the…
Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy
10/24/2017
In the wake of three of the most devastating hurricanes our country has endured, the…
What Happens When Display Advertising Gets Even Smarter
08/14/2017
It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display…
Mining for Quality: How to Refine Your Marketing Efforts Using Attribution
07/13/2017
Quality over quantity. Substance over matter. However you want to think about it, it’s a…
How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers
12/20/2016
If there’s one thing 2016 taught us, at least in terms of automotive digital…
3 Ways to Carry Black Friday’s Shopping Surge into the New Year
12/13/2016
As 2016 comes to a close, it’s clear that auto retail – an industry…
3 Reasons to Drill Down into Your Web Data Using Referral Analytics
11/21/2016
Whether you’re a seasoned dealership analytics veteran or just getting started in tracking…
Beat the Election Blues with These 3 Digital Strategies
11/04/2016
The 2016 election has affected the auto retail industry, especially those dealerships located within this…