Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

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A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

March 20, 2020
Research

Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.

November 16, 2017
Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn…
Videos

Finding the Quality in the Quantity with Dealer.com nGauge

October 24, 2017
Learn how to use your data to focus your strategy on serious shoppers. Watch the…

Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

October 24, 2017
In the wake of three of the most devastating hurricanes our country has endured, the…

What Happens When Display Advertising Gets Even Smarter

August 14, 2017
  It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display…

Mining for Quality: How to Refine Your Marketing Efforts Using Attribution

July 13, 2017
  Quality over quantity. Substance over matter. However you want to think about it, it’s…
Research

Learn how you can apply nGauge quality score to your strategy and focus on your most likely buyers.

March 8, 2017

How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers

December 20, 2016
  If there’s one thing 2016 taught us, at least in terms of automotive digital…

3 Ways to Carry Black Friday’s Shopping Surge into the New Year

December 13, 2016
  As 2016 comes to a close, it’s clear that auto retail – an industry…

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

November 21, 2016
    Whether you’re a seasoned dealership analytics veteran or just getting started in tracking…

Beat the Election Blues with These 3 Digital Strategies

November 4, 2016
  The 2016 election has affected the auto retail industry, especially those dealerships located within…

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