Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Dealer's Guide to Digital Advertising

The Dealer’s Guide to Digital Advertising A guide for building a successful dealership advertising strategy. Download the Guide Dealer.com This is the “Digital First”era. Digital advertising has evolved from a…

03/23/2021
eBooks

Find the Right Vendor For Your Vision

09/10/2020
Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve…
Research

Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.

11/16/2017
Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn…
Videos

Finding the Quality in the Quantity with Dealer.com nGauge

10/24/2017
Learn how to use your data to focus your strategy on serious shoppers. Watch the…

Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

10/24/2017
In the wake of three of the most devastating hurricanes our country has endured, the…

What Happens When Display Advertising Gets Even Smarter

08/14/2017
  It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display…

Mining for Quality: How to Refine Your Marketing Efforts Using Attribution

07/13/2017
Quality over quantity. Substance over matter. However you want to think about it, it’s a…

How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers

12/20/2016
  If there’s one thing 2016 taught us, at least in terms of automotive digital…

3 Ways to Carry Black Friday’s Shopping Surge into the New Year

12/13/2016
  As 2016 comes to a close, it’s clear that auto retail – an industry…

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

11/21/2016
    Whether you’re a seasoned dealership analytics veteran or just getting started in tracking…

Beat the Election Blues with These 3 Digital Strategies

11/04/2016
The 2016 election has affected the auto retail industry, especially those dealerships located within this…

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