Designing VDPs that Drive More Deals

Learn how Dealer.com is using UX data and research to define a VDP experience that serves the modern shopper.

Lead User Experience Architect Jon Ferry shares emerging consumer shopping preferences and trends, and explores how data and research are making it possible for you to create a more relevant, transparent and high-converting VDP experience. Ferry also previews some of the big changes coming to Dealer‌.‌com’s VDPs later this year!

Designing VDPs that Drive More Deals