July sales were equally as strong as the surprisingly high June months, putting 2014 on track to be the best year for automotive retail since 2006. American brands have all reported growth, driven by summer incentives, with the highest earnings pulling in a 20 percent rise for Chrysler. Nissan came in second with an 11 percent growth followed by GM rising by nine percent in sales. Of all incoming new models, SUV sales are expected to boom as the abundance of redesigned and new styles provide greater variety in showrooms.
Mobile traffic on dealers’ sites is continuing to grow to match shoppers’ increasing purchase-intent. Dealerships will need to ensure their mobile sites are fully functional and optimized for experiences to support the added traffic.
As the automotive industry realizes its growth, there are continued opportunities to leverage the renewed appetite among car shoppers through social media. Social media usage across devices provides dealers with an additional touchpoint – and sales channel – with which to reach potential car buyers. Keeping the car buyer engaged, informed and prompted to buy is key as both the peak summer car-buying season continues and approaching Q4 holiday sales.