There are no guarantees. No one can guarantee placement in the search engines. Search engines do not reveal their constantly-changing algorithms and no search marketer controls results. A qualified SEO provider will keep current on industry trends and apply proven techniques accordingly so a site has the best chance to rank well.
Domain Names are important. A premium domain such as “geofranchise.com” contains the keywords many people search for, so is easier to rank with than a name like “johnsmithsofburlington.com” and is likely to bring in more traffic. It is best to keep your domain name short, descriptive and easy to spell. Having a good domain name makes it easier for users to find your dealership online.
Content is still king. Writing great content is still one of the most important aspects of SEO. Quality, keyword rich content can offer your visitors relevant information and offer search engines relevant content to crawl. The important thing to remember is not to overuse keywords. Quality content that speaks to your audience is far more important than stuffing keywords onto a page. Writing keyword rich content that speaks to your audience can increase quality website traffic, lead submissions and conversions.
Good Meta is Better. Title and Description Meta tags hold value when it comes to search engine rankings and enticing click-throughs from results pages. Meta tags should be relevant to the given page with accurate descriptions that help people find your site.
Quality inbound links are key. One of the key aspects of PageRank is the quality of the inbound links a site has. Be sure to find both regional and industry related links that are relevant to your dealership. Remember it’s about quality not quantity. The more quality, relevant links you have the better.
Intra-linking guides your visitors. Linking from one page of your site to another using relevant anchor text (the text which contains a link to a page) can help guide visitors and search engines through your site and enhance your SEO by emphasizing the pages which are important.
Fresh content gets crawled more. A routinely updated site is more likely to be frequently crawled by the search engines than one with rare changes. Update your site often with new pages or articles to keep visitors and search crawlers coming back. One way to do this is to use a blog as an extension of your off-line marketing. Blog about events, sponsorships, exciting new models, etc.
A good social media plan can help your SEO. When done right, social media will help give a personality to your brand as well as bring in quality traffic to your site. Be sure to use social networking as a tool to build relationships with consumers and potential customers rather than to try to constantly sell products. Social networking is just that, networking with your constituents.
Have specific goals. Determine your SEO goals and how you will measure progress. Optimize according to your metrics to increase performance. If you don’t track and analyze data you don’t know what is working and what isn’t. Make sure you continue the techniques which are helping and even expand on them.
Patience is a virtue. Be patient, SEO takes time.
The components listed above are essential to a successful SEO strategy. Just remember this is not an overnight process. Maintaining a consistent strategy, building up trust and age in your URL, measuring results from SEO start date to the present or year-over-year (vs. from one week to the next) can increase the likelihood of success.
By Katrina VanTyne, Web Content Strategist