Summer is critical for dealers. Nationwide, dealerships typically enjoy as much as 35% of their total annual sales volume during the summer months, and they will significantly increase investment in digital advertising during the summer months compared to any other period of the year.
Dealer.com and Google data reinforce the value of this investment. Google data shows a steady rise in vehicle search volume from April through September, and traffic to Dealer.com Websites also jumps by over 20% in the summer when compared to spring traffic levels. When combined with nationwide sales volume, which typically peaks around August, the data reveals a clear trend: in-store sales follow online demand.