Welcome to the Online to In-Store Convergence
With the proliferation of mobile and eCommerce, online shopping has become the primary method for researching and purchasing a growing array of products.
This trend continues to reshape automotive retail and fuel consumer desire for greater efficiency and consistency between online and showroom environments: According to Edmunds, 89% of today’s car buyers walk into dealerships “fully prepared” to buy a specific vehicle, and 66% seek a “guaranteed price upfront.”1
Fortunately, emerging technologies now make it possible to meet these changing expectations and provide a Digital Retailing experience in which consumers can initiate deals and deepen their level of dealership engagement prior to setting foot in the store. Discover how these innovations can be applied to drive a successful, streamlined online to in-store strategy.
12014 Car Shopping Trends Report, Edmunds.com