Deliver unrivaled customer experiences and transform leads into deals.

Dealer.com helps Mercedes-Benz dealers succeed by connecting automotive’s top inventory and website technologies, configuring them for optimal shopper engagement, and backing them with strategic partnerships and comprehensive support. Dealer.com offers dealers the industry’s most powerful digital solution, featuring industry-exclusive Seamless Websites, fresh, compliant designs, a new Analytics platform, and integrated Digital Retailing tools.


Optimized experience, on every device.
Includes Seamless Websites, ControlCenter, Composer, PageBuilder, Visualization Insights, SpecialsBuilder, ePricer, Inventory Management Tools, CallTracking, proactive Digital Advising, and Analytics.



Executive Package

The complete digital dealership, centralized. 

Includes all Base Features, plus automated Incentives Management, Integration and Syndication, inventory merchandising with Base Lifecycles, integrated Carflix® video, and MyCars™.




Optimize your website to engage with a new generation of automotive buyers.


Includes all Base and Core Features, plus accurate monthly vehicle payments with PaymentDriver®, a secure credit application with FinanceDriver®, vehicle protection offers with MenuDriver®, instant trade-in offers with TradeDriver®, and simplified vehicle reservation with Reserve It Now.

Seamless Websites

Informed by pioneering research into automotive shopping patterns, Seamless Websites provide a tailored, device-specific experience. Rather than simply a “scaled down” version of a desktop site, Seamless sites deliver optimal depth and detail through every individual device experience – from homepage to vehicle listings and details pages – resulting in intuitive efficiency, complete brand continuity, and greater engagement and conversion potential.

Centralized control.

Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Either make one update that cascades across every device experience automatically, or customize the experience across specific devices based on your particular strategy or insight derived from integrated visualizations like heat mapping and widget mapping, multivariate experiments, and other page-by-page analytics.

Digital Retailing

Dealer.com Digital Retailing drives shoppers down the path to purchase and initiates and makes deals online. Fully controllable and configurable for dealers, Digital Retailing combines payment, trade, financing, and deal-making tools to increase shopper engagement and generate stronger leads and more sales. Key features:


  • MyCars™ online vehicle shopping cart
  • Search-by-payment with real-time payment calculations
  • Accurate trade-in offers
  • Secure finance applications
  • Online vehicle deposit tools
  • Start and make deals online


Carflix®, our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally turn-key and automated, so you enjoy the benefits of video – longer time-on-site, increased SEO value, and more conversion – without any technical knowledge or extra time investment.

Inventory Digital Marketing

Dealer.com synchronizes everything you need to digitally market and merchandise your lot. Connected tools bring vehicle data to life through automation and analytics, powering successful pricing and brand strategy across your website and syndicated everywhere your customers shop for cars.


Success starts with Inventory Lifecycles – which combines the industry’s most powerful automation with complete visibility across your digital strategy. Lifecycles provides centralized insight into every vehicle on your lot, the ability to forecast effectively, and the power to execute profitable merchandising strategy accurately and instantly on your site and throughout the web.

Incentives Management

Seamless Inventory integration means Mercedes-Benz and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are the most likely to convert. The fully automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.

Client Services

No one takes better care of dealers than Dealer.com. Our Client Services team is dedicated and integrated with our other expert digital marketing teams to work as one, fully connected and coordinated support system for dealers. We share more knowledge and resources more quickly and easily, both internally and with you, than any other service provider can. From technical issues to strategic planning, from one technology to the next – Client Services brings you the solution to all your day-to-day and long-term digital marketing challenges.

24/7 Dealer Support

When you need answers and resolution fast, call on Dealer Support. Our team of support professionals is here for you 24/7, and typically resolves technical issues in just one call. Dealer Support is embedded within our company, working alongside the rest of our teams to solve challenges quickly and easily.

Contact Us!

Visit mbdealerdigital.com to enroll in the Mercedes-Benz Dealer Digital Program. For all other program or product related questions, call 888.894.8989.