UNLIMIT YOUR OPPORTUNITY

Reach more buyers, more effectively, with the most powerful dealership advertising solution.

Dealer.com Advertising Canada

Dealer.com Advertising delivers the strength and resources necessary to reach and influence every shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry’s broadest digital reach, deepest data targeting, total website integration, and comprehensive strategic support resources. This combination delivers you the ability to automatically connect your cars with their most likely buyers, track and monitor ROI in real time across your complete program, and execute any strategy, at scale, adapting as the situation requires.

 

For Canadian dealers who seek the most efficient way to unlimit their online sales opportunity, no other solution comes close.

Strategic Support and Partnership

You’re never on your own with Dealer.com Advertising. Our Digital Strategists proactively partner with you to align your strategy with our technology, guiding you through your options and engaging operational teams to consistently deliver optimally relevant ads. Once your dealership’s campaigns are underway, your dedicated Digital Strategist monitors them on your behalf, optimizing for relevance and engaging real-time bidding technologies to ensure they’re served across the right websites or in the search engines at ideal moments in the car shopping process.

Paid Search

Dealer.com Paid Search, the foundation of your advertising strategy, is the most awarded and most trusted paid search technology in automotive. Fully integrated with your inventory and bolstered by vehicle-specific content for every ad, it’s proven to differentiate your dealership and capture the existing demand in your market.

 

Using our Paid Search platform and proprietary bid and keyword
management strategies, your dedicated Digital Strategist will optimize your campaigns based on your dealership goals. Prior performance educates future campaign decisions to ensure goals are reached without overbidding. Our campaign management strategies were designed specifically with automotive dealers’ needs in mind.

 

Features include:

Retargeting

Retargeting turns digital “be-backs” into return visitors.
Although the vehicle purchase process is different for every shopper, most automotive shoppers visit multiple research sites prior to making a purchase decision. Dealer.com retargeting retains shoppers interest and drives them back to your virtual showroom. If your salespeople would follow up with anyone who visited your physical showroom, why wouldn’t you do the same for your virtual showroom?

 

Our retargeting strategy is:

Aligned, consistent, and curated.

Retargeting ads include your pricing, deals/specials, and photos – ensuring your ads are consistently aligned and curated with the shopper’s original vehicle interest in mind.

Efficient, timely, and engaging.

Dealer.com Retargeting can be activated quickly and effortlessly to bring increased, real-time site engagement and conversion rates.

 

* Source: 2017 Cox Automotive Car Buyer Journey

Display Advertising

Powered by the industry’s most powerful data-targeting technology, Dealer.com Display generates new customer demand more effectively than any other advertising technology. Strategically targeted campaigns deliver compliant and impactful inventory ads to potential buyers virtually everywhere they travel online, influencing their decisions throughout their path to your showroom.

Display Advertising

Powered by the industry’s most powerful data-targeting technology, Dealer.com Display generates new customer demand more effectively than any other advertising technology. Strategically targeted campaigns deliver compliant and impactful inventory ads to potential buyers virtually everywhere they travel online, influencing their decisions throughout their path to your showroom.

Facebook Advertising

Dealer.com’s Facebook Advertising solution is specifically tailored for automotive. These campaigns are aligned with your specific sales strategy with ads that are deep-linked to your inventory. Ads are generated dynamically based on customers’ interests and behaviors on Facebook, whether they have visited your website before or not, actively influencing their path to purchase.

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