INTRODUCING COMPASS

Take the guesswork out of your digital marketing with a data-driven strategy that aligns with your business goals.

A smarter way to build your digital marketing strategy

Creating a custom multi-channel advertising strategy that serves your unique and ever-changing goals and sales targets has never been easier. With the Compass digital strategy tool, you can align your profit centers and sales goals, including fixed ops or strategic vehicle conquest efforts, into one data-driven advertising strategy.

It works by combining and integrating industry-exclusive data from Cox Automotive, Polk automotive statistical data from IHS Markit, and your previous campaign performance.

A smarter way to build your digital marketing strategy

Creating a custom multi-channel advertising strategy that serves your unique and ever-changing goals and sales targets has never been easier. With the Compass digital strategy tool, you can align your profit centers and sales goals, including fixed ops or strategic vehicle conquest efforts, into one data-driven advertising strategy.

It works by combining and integrating industry-exclusive data from Cox Automotive, Polk automotive statistical data from IHS Markit, and your previous campaign performance.

Put data to work for your dealership

Since there’s not a “one-size-fits-all” digital marketing formula for every automotive dealer, you need a solution that accounts for your unique target market area, competitive landscape, inventory mix and OEM incentives.

 

Compass uses Polk automotive statistical data from IHS Markit that analyzes car sales in your market. Compass then performs a market capacity analysis, evaluating factors such as your website traffic, impression share and demographic census data. We layer in prior campaign performance (if available), along with proprietary Cox Automotive data, resulting in a fully optimized digital advertising recommendation to help you efficiently and effectively capture and generate demand.

A strategy that’s built for your goals and profit centers

Since no two dealerships are exactly alike, your dealership business goals must shape your data-driven digital marketing strategy. After you’ve received the Compass tool’s baseline strategic recommendation, you enter your dealership branding, inventory and fixed operations goals for a strategic road map of executable campaigns.

We lead automotive digital strategy, so you can lead in your market

Our Compass digital strategy tool is ever-evolving. From additional vehicle prioritization assistance to advanced geo-targeting guidance and fixed operations promotions integrations, we are constantly enhancing the data and algorithms Compass uses to fuel your performance.

Ready to learn more about Compass?

Login to nVision and navigate to “Strategize” to explore on your own, or complete the form below to schedule a guided walk-through.

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