A COMPLETE PORTFOLIO, COMPLETELY EFFECTIVE

Influence shoppers throughout the car buying journey with Dealer.com Advertising.

 

 

 

Influence shoppers from the first moment of consideration.

The car buying journey starts when drivers recognize the need or desire for a new vehicle. Whether they’re making their very first car purchase, upgrading their current vehicle, finding themselves visiting their local service shop more frequently than they would like, drivers turn into shoppers who begin to do research to consider their vehicle options.

 

Shoppers often consider different body styles, makes, and models. They decide whether they want to purchase new, used, or certified pre-owned. This step of the car buying journey is your first opportunity to reach and influence shoppers towards your dealership and OEM brand by consistently advertising key features of your dealership and/or vehicles with impactful display ads.

Influence shoppers from the first moment of consideration.

The car buying journey starts when drivers recognize the need or desire for a new vehicle. Whether they’re making their very first car purchase, upgrading their current vehicle, finding themselves visiting their local service shop more frequently than they would like, drivers turn into shoppers who begin to do research to consider their vehicle options.

 

Shoppers often consider different body styles, makes, and models. They decide whether they want to purchase new, used, or certified pre-owned. This step of the car buying journey is your first opportunity to reach and influence shoppers towards your dealership and OEM brand by consistently advertising key features of your dealership and/or vehicles with impactful display ads.

Capture and retain the interest of in-market shoppers.

Only after shoppers have decided on the type of vehicle they want do they turn to top search engines to find that vehicle in their local area from a dealer they can trust. Once shoppers visit your site, it’s up to you to retain their interest by retargeting them with the vehicles they had shown interest in while browsing your inventory.

Embrace a complete advertising strategy.

Dealer.com offers a full portfolio of advertising to ensure you take advantage of every opportunity
to reach and influence shoppers across their entire car buying journey.

Maximize your ROI.

On average, dealers who invest in a complete advertising portfolio see increased quality traffic,
on-site engagement, and new car sales compared to those who only utilize paid search and/or retargeting alone.

Source: Dealer.com Internal Data, October 2017, US Franchise Dealers with >50 visits, >50 VDP views.

Ready to get started?

Reach out to your Digital Strategist or complete the form below to learn how you a complete advertising portfolio can help you make the most of your digital advertising investment.

 

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