Real-Time Bidding Powered by Machine Learning
Dealer.com Display Advertising leverages unsurpassed real-time bidding and machine learning technology to reach targeted shoppers with the most relevant ad, every time. With strategic display exchange partnerships in place, Dealer.com Display evaluates the highest number of advertising impression opportunities in automotive, while analyzing prior ad performance, vehicle display page engagement, and browsing trends to inform bids. The process takes place within the 20 milliseconds it takes to load a web page, and results in nearly 50 million ads served each day. This combination of real-time bidding and machine learning technology is recognized not only as superior within automotive retail but also digital marketing as a whole, across the web.