Unlimited Reach

Powered by the industry’s most powerful data-targeting technology, Dealer.com Display drives new customer demand more effectively than any other advertising technology.  Strategically targeted campaigns deliver compliant and impactful inventory ads to potential buyers virtually everywhere they travel online, influencing their decisions throughout their path to your showroom. The technology works by connecting your website and inventory platform with every major digital advertising exchange. Groundbreaking local-targeting capability and expert strategic support generate the highest click-through and view-through rates in the industry, sending more quality traffic to your website than any other automotive advertising partner.


  1. Strategic: Unique machine learning and real-time bidding identifies buyers in your market, and connects them to inventory, creating the ultimate “online billboard” for your most likely customers.
  2. Optimized: HTML5 formatting ensures uniformity of your brand on all internet providers – and all devices
  3. Compliant and co-op eligible: Every ad is configured for compliance, and campaigns are often co-op eligible for no-brainer ROI.


Audience Targeting, powered by Autotrader and Kelley Blue Book

Now you can reach and engage shoppers like never before, using the industry’s most powerful Digital Advertising solution. Dealer.com has partnered with Autotrader and Kelley Blue Book to deliver unprecedented, exclusive access to car shoppers in your market. With Dealer.com Audience Targeting, you can reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Dealer.com’s industry-leading machine learning and real-time bidding automation. It’s the most powerful way to reach a critical audience never-before accessible to you — and to capitalize on existing demand in your market.

Features Include:

  • Dealer.com’s machine learning and real-time bidding powered by Autotrader
    and Kelley Blue Book audience data
  • Extensive display inventory across multiple ad networks
  • Roll-up reporting through Dealer.com


Real-Time Bidding Powered by Machine Learning

Dealer.com Display Advertising leverages unsurpassed real-time bidding and machine learning technology to reach targeted shoppers with the most relevant ad, every time. With strategic display exchange partnerships in place, Dealer.com Display evaluates the highest number of advertising impression opportunities in automotive, while analyzing prior ad performance, vehicle display page engagement, and browsing trends to inform bids. The process takes place within the 20 milliseconds it takes to load a web page, and results in nearly 50 million ads served each day. This combination of real-time bidding and machine learning technology is recognized not only as superior within automotive retail but also digital marketing as a whole, across the web.


Dynamic Vehicle Ads

Dealer.com Dynamic Vehicle Ads put your virtual lot on virtually every website. Matching your specific inventory with extensive shopper data, they intelligently – and automatically – place a gallery of your specific vehicles in front of local shoppers, across the web.


Ready to get started?

To talk to an expert, fill out the form below or call 855.236.9173