Display advertising has come a long way since the days of “spray and pray” –that is, the bulk purchasing of ad space from publishing websites, based on little more than limited demographic and targeting information.
Today, advances in technology make it far more efficient and effective to reach the right car shoppers. Dealer.com Display Advertising automatically analyzes the industry’s largest collection of auto retail website and inventory data to inform highly intelligent real-time bidding and data targeting functionality, ensuring that dealers have the best opportunity to advertise to their intended audience. And as more impressions are served, ads evolve accordingly from a process called machine learning, which continually ensures an optimally relevant ad for every shopper, every time. It’s technology that connects your cars to your customers everywhere they shop online.