DIGITAL RETAILING

Online deals. On your terms.

By integrating Cox Automotive’s comprehensive digital retailing solutions into the industry’s top-performing website platform you control key stages in the online deal-making experience. The result is a complete online to in-store sales workflow that saves customers time and sells cars faster.

 

Create and control the online to in-store experience.

By integrating Cox Automotive Digital Retailing into your dealer.com solution, you get everything you need to complete deals on your website, plus total control over every aspect of the transaction. The most comprehensive and flexible digital retailing solution available*, it’s trusted by over 3,000 dealers nationwide to deliver total control over the deal, all within the “non-linear” deal-making process today’s consumers and dealers need to maximize both the online and in-store experience.

 

The solution also integrates fully with Autotrader and Kelley Blue Book, allowing you to engage and transact with shoppers on the leading third-party shopping and research sites more consistently and effectively than ever before.

Land consumers on the right car, with accurate payments and financing.

With Digital Retailing, you can immediately build an authentic connection with your online customers, providing accurate payments and financing along with complete vehicle details. Since 9 out of 10 of today’s shoppers are “payment shoppers,” it’s the best way to connect buyers to inventory and land them on a car

Land consumers on the right car, with accurate payments and financing.

With Digital Retailing, you can immediately build an authentic connection with your online customers, providing accurate payments and financing along with complete vehicle details. Since 9 out of 10 of today’s shoppers are “payment shoppers,” it’s the best way to connect buyers to inventory and land them on a car

Pencil the deal online, and drive your VDP engagement.

Through a personalized retail experience that allows consumers to pencil their deals online, you build trust and help them “get to yes” faster. And you can configure your solution to set your own starting point for the shopper, control rates and pricing and manage trade-in valuations all through intuitive back-end tools.

This consumer transparency doesn’t just help you start deals, it’s proven to increase overall Vehicle Detail Page engagement across your site by 10x.

Eliminate trade valuation hassles through exclusive Kelley Blue Book integration.

Exclusive Kelley Blue Book integrations across your Digital Retailing solution allow you to leverage the industry’s most trusted name in vehicle valuation. Consumers experience a greater feeling of control in their valuation process which reduces the friction of trade negotiation.

Eliminate trade valuation hassles through exclusive Kelley Blue Book integration.

Exclusive Kelley Blue Book integrations across your Digital Retailing solution allow you to leverage the industry’s most trusted name in vehicle valuation. Consumers experience a greater feeling of control in their valuation process which reduces the friction of trade negotiation.

Work complete deals, just as you would in store.

By working deals online through a comprehensive negotiation and deal communication workflow, you can interact directly with consumers wherever they are, work the deal right from the VDP, and respond to credit applications with a confirmed deal that can be accepted by the shopper. The result helps you develop a one-to-one relationship with every online consumer so that you can streamline the in-store experience.

Speed up the credit process, with secure credit approval.

Digital Retailing also includes a secure, online credit approval process, allowing you to reduce transaction time and potential deal “friction.” You you can respond quickly to credit applications with a confirmed deal that can be accepted online by the shopper.

Maximize every transaction with integrated F&I merchandising.

83% of consumers are interested in learning about F&I products before entering the dealership. Digital Retailing makes it easier to capitalize on this opportunity by integrating F&I merchandising into the overall deal-making experience, helping you clarify and showcase your protection products and make them a more integral part of the consumer experience.

Sell faster, save time, and optimize your website experience.

With the complete Cox Automotive Digital Retailing experience integrated into your solution, you get everything you need to evolve from lead generation to online deal generation. It’s an uncompromising workflow, tailored to your strategy, and engineered to transcend the limitations of “add-on” technologies. And it’s proven to perform: Sales based on Digital Retailing occur an average of 6 days faster than sales based on other online leads.

 

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