EFFORTLESS PERSONALIZATION

Connect inventory to likely buyers faster, and personalize the shopping experience with Experience Optimization.

 

Deliver a more relevant user experience on your website.

Relevance is the key to modern eCommerce experiences, so personalizing the shopper journey on your website has never been more critical. Dealer.com’s Experience Optimization technology effortlessly delivers data-driven inventory and specials personalization based on a shopper’s vehicle preferences, and puts potential buyers in front of the vehicles and specials that matter most to them.

Deliver a more relevant user experience on your website.

Relevance is the key to modern eCommerce experiences, so personalizing the shopper journey on your website has never been more critical. Dealer.com’s Experience Optimization technology effortlessly delivers data-driven inventory and specials personalization based on a shopper’s vehicle preferences, and puts potential buyers in front of the vehicles and specials that matter most to them.

Powered by Cox Automotive.

The key to successful personalization on dealer websites is data and automation. Experience Optimization gathers data from two industry-leading automotive hubs powered by Cox Automotive—Autotrader and Kelley Blue Book—along with an expanding list of manufacturer sites, and previous visits to your site, to deliver unique experiences to shoppers in real-time.

Driving greater website engagement.

Experience Optimization turns a shopper’s journey into tangible results for your business, effectively doubling VDP engagement and boosting lead conversion by 12 percent when personalized content is served.

See it in action September 13.

Dealer.com’s Experience Optimization technology modernizes the user experience on dealer websites, serving personalized vehicle recommendations and relevant specials to shoppers based on their vehicle preferences—all with little to no dealer effort!

 

Join Katie Wilkins, Director of Website Products, as she uncovers the 4 Keys to Effortless Website Personalization, demos our new Specials Campaign management and personalization tools, and answers your questions live, Thursday, September 13 at 2pm EST.

Recognized for innovation.

Experience Optimization earned a 2018 Automotive Website Award and was a finalist for the Driving Sales Innovation Cup.

Don’t want to wait? Contact us today.

Reach out to your Digital Strategist or complete the form below to get started with personalization on your dealer website.

 

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