Archive Insight

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study. In fact, less than half (46 percent) of vehicle buyers were satisfied with how long the process took at the dealerships, the study showed. Fortunately, new … Continued
What You Need to Know About Google My Business and Store Visit Tracking

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently … Continued
A Strategic Approach to Facebook’s Algorithm Change

A Strategic Approach to Facebook’s Algorithm Change

Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds are … Continued
Google’s PageSpeed Insights Tool: Now Updated with Real User Data

Google’s PageSpeed Insights Tool: Now Updated with Real User Data

Google recently made a welcomed update to their PageSpeed Insights (PSI) tool so that it includes actual user data about how fast pages load. I wrote a post about this tool last year (“Discerning the Real Value of Google PageSpeed Insights Test Results”), which provides an alternative way to view webpage load data over typical … Continued
3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!” … Continued

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