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Real Photos Equal Real Leads

Real Photos Equal Real Leads

By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX  Key Take-Aways  90% of customers say photos are an important aspect in their shopping journey1  New car listings using actual photos are 30% more likely to get a lead2   The likelihood increases to 40% with used/certified vehicles with actual photos2  VDP visitors who interact with photos are 16% more likely to submit an inventory lead than those who … Continued

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