By promoting your home services availability and capabilities right on your VDPs, you can build confidence in consumers who are ready to make a decision to move forward with their purchase or lease.
By Kevin Byer, Director of Sales at Dealer.com The past several months has brought lasting change to the automotive industry. While consumers adjusted their shopping behavior to comply with social distancing mandates, your dealership rolled out or enhanced digital solutions to meet their needs and keep the business in operation. The sales process is undeniably shifting to and advancing online, which means your marketing should too. Adjust the processes and technology for digital retailing and … Continued
Coming through recent events feels a bit like we’ve time traveled. We stayed in our homes, like safe little time capsules, and emerged to a new world. Let’s look at a couple ways that adjustments to business practices and consumer behavior will impact SEO strategies for sales and particularly service.
By Miranda Jonswold, Senior Social Media Coordinator Contributors: Matt Murray and Jake Hughes, Widewail For shoppers across the nation, being handed keys to a new vehicle and parting with a firm handshake were common gestures of a successful car-buying experience. However, recent events have weighed heavily on both businesses and consumers in recent months, and the normalcy of … Continued
The Digital Storefront is, now more than ever, essential to the survival of the modern automotive dealership. Digital behaviors deemed essential to operation during social distancing are expected to continue after this period has passed.