Here are a few tips to give your customers a great homepage user experience that will guide them down the path to purchase through Accelerate My Deal—Dealer.com’s flexible buying experiences solution.
The next big challenge is already on its way — “the cookiepocalypse!” Don’t be fooled by the deceptively sweet name — the cookiepocalypse has the potential to upend the way your dealership currently connects with customers. Fortunately, there’s a sure way to protect your business from digital disaster, and it’s already in your possession — your own data.
Challenges and difficulties breed innovation. It’s through adversity that some of our most inspiring discoveries are found. So, for businesses and organizations coming through a long period of adaptation—like the last eighteen months—I commend you.
Given today’s inventory shortage challenges, it can be tempting to cut back on advertising. After all, what’s the point in marketing what you don’t have as much inventory to sell (or something like this). But experience has shown that cutting advertising can lead to significant, long-term setbacks.
Digital marketing generates $2,514 per vehicle sold. As your dealership delves into the new age of automotive marketing, ask yourself the following questions to gauge the effectiveness of your digital marketing strategy.