The pandemic accelerated the rate of consumer adoption for many online shopping experiences, from ordering takeout to buying groceries. Automotive retail was no exception as car buyers showed increased interest in shopping and purchasing cars online. In this session, we’ll discuss the new and evolving expectations of your digital retail shoppers. You’ll learn how to adjust your processes, make better customer connections, and close more deals. For example, we’ll teach you how to send shoppers links that they can use to build their own deals and how you can complete those deals with eContracting.
Seismic shifts are reshaping the automotive digital-marketing and retailing landscapes. With consumer privacy and seamless user experiences now a highest-level priority, it’s critical for dealers to understand the data and insights available to them – and ensure they’re integrating those insights into their marketing efforts.
Are the close rates for your digital retailing leads failing to outperform other generic lead sources? Join Amanda Hilerio, Dealer.com ecommerce Performance Manager and Bill Cress Dealer.com enterprise Performance Manager, as they discuss how your dealership can make changes to treat digital leads differently and meet shoppers at the proper stage. Join us on July 15, 2021 at 3 p.m. EDT to learn more.
Your website experience has become central to the success of your dealership. In Part 2 of this webinar series, Noah Lee dives into our Website Personalization and Specials tools, and shows you how deliver the best possible website experience for consumers flanked by your latest offers, home services messages, and compelling OEM incentives.
The challenges dealers have faced during the last few months have reshaped the market. As you think about restarting your operations, consider this question: what did COVID-19 teach us about consumers and their sales and service needs? What customer conveniences are likely to stick around, and what digital marketing skills will continue to be key drivers? Watch this webinar to learn about website best practices.