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Video

Can You Trust AI’s Assessment of Your Website?

AI tools can help dealerships generate content, summarize information, and identify opportunities. But when it comes to evaluating website performance and making business decisions, AI has limits. It may sound confident, but without access to the right data sources, it can give you misleading and conflicting information, especially when you ask for something that a

Blog

Why Brand Authority Signals Matter

Marketing in the Age of AI Answers Traditional search is still doing a lot of work for dealerships. Rankings, keywords, technical SEO, and traffic still matter. But shoppers are also beginning to use AI-powered tools like ChatGPT, Google Gemini, and AI Overviews to ask more direct questions: In those moments, the shopper may not start

Blog

The Do’s and Don’ts of Using AI to Evaluate Your Website

AI tools like ChatGPT, Claude, Gemini, and Perplexity can help marketers research faster and uncover website opportunities. But when it comes to evaluating website performance, AI should support the analysis, not replace the data behind it. Here are some dos and don’ts of using AI to evaluate your website: Don’t: Use AI as Your Only

Blog

Myth vs. Fact: Why LLMs Aren’t Reliable Website Analysis Tools

AI large language models (LLMs) like ChatGPT, Claude, and Gemini are incredibly useful. They can summarize information, generate content, and help users explore ideas faster than ever before. But as organizations increasingly rely on these tools, one misconception has become more common: just because an LLM can generate an analysis does not mean it is

Why LLMs Make Great Assistants, but Poor Website Analysis Tools blog feature image

Blog

Why LLMs Make Great Assistants, but Poor Website Analysis Tools

Artificial intelligence platforms like ChatGPT, Claude, Gemini, and others have transformed the way marketers, dealers, and digital teams work. They can summarize documents, generate content, brainstorm ideas, and help users understand complex website topics in seconds. But as these tools become more powerful, a common misconception has emerged: that they can reliably analyze, audit, or

How AI Improves Dealership Website Performance

Blog

When Innovation Leads, Performance Follows

A closer look at how Dealer.com is turning AI into real dealer outcomes The automotive industry is not slowing down, and expectations for dealers are rising just as quickly. New search behaviors, evolving shopper expectations, and rapid advances in AI are reshaping how customers discover, evaluate, and choose their next vehicle. Innovation alone is not enough. Real performance comes from applying it

Close More Deals with Your Digital Retailing Tools

Blog

Turn Browsers into Buyers, Faster

Today’s shoppers aren’t just browsing, they’re researching and deciding before they ever reach your showroom. The challenge is delivering the right experience at the right moment. That’s where Experience Optimization comes in. A Smarter, More Relevant Experience Experience Optimization is Dealer.com’s AI-powered personalization engine that dynamically adapts website content based on real shopping signals. It helps: The result is a more intuitive, helpful experience that

Be the Answer When Shoppers Ask AI Blog Image

Blog

Be the Answer When Shoppers Ask AI

Why Generative Engine Optimization (GEO) Matters for Dealerships Car shoppers are already asking AI tools like ChatGPT, Gemini, and Google AI things like “Which dealership should I go to?” Instead of clicking through search results, they’re getting direct answers. The question is: does AI mention your dealership? What Is GEO? Generative Engine Optimization (GEO) helps

Content & Creative Lookbook thumbnail

Guide

Content & Creative That Drives Dealer Growth

Explore how Dealer.com’s Managed Services content and creative solutions turn strategy into performance. This lookbook highlights real dealership examples, from website visuals and promotions to service and fixed ops creative – designed by automotive specialists to attract shoppers, reinforce your brand, and convert visits into action.

Blog

Lease Offers Now Available in Google Vehicle Listing Ads

A new enhancement from Dealer.com and Google helps dealerships highlight monthly payments earlier in the shopping journey, driving more clicks, engagement, and leads. Shoppers move fast when they’re comparing vehicles, and pricing clarity can be the difference between a scroll and a click. Dealer.com is excited to announce a new capability that brings lease offers directly into Google vehicle

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