1m Read Article Dealer.com’s Google Analytics 4 Quick Reference Guide As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website. Read More
3m Read Article Get The Most from Performance Management At Dealer.com we believe partnership and accountability are key to lasting success at your dealership. That’s why we have a talented team of Performance Managers to offer expert digital marketing for car dealers. From delivering monthly insights to tweak your short-term digital marketing strategy, to ensuring you’re using our technology to seize every opportunity, your Read More
2m Read Article Dealer.com Recognized as a Google Premier Partner This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. As the industry’s leading automotive digital marketing agency for dealerships across the United States and Canada, Dealer.com has achieved 2023 Premier Partner status in the Google Partners program. The Read More
3m Read Article AWA 2023 Award Winner: Kelley Blue Book® My Wallet on Dealer.com Websites Kelley Blue Book® My Wallet on Dealer.com websites received the Enterprise Retailing award during the 2023 AWA Awards. Presented by Brian Pasch Enterprises, the AWAs have been a benchmark in the auto industry for recognizing innovative products in technology, design, search marketing, social media, and digital retailing. Kelley Blue Book® My Wallet is an Read More
1m Read Blog Review Widget Update You may see a change in the Review widget for your Dealer.com website. Read More
4m Read Article Get The Most From Your Digital Marketing As consumers demand more personalized marketing experiences and digital mediums become more expected, your dealership must stand out from your competition with a custom-built digital marketing strategy. Read More
4m Read Article 3 Ways to Optimize Your Website for Low Inventory Levels Your website now needs to be more than just VDPs, which today may be leading shoppers to the dead end of a no results page. Your website also needs to include ways for shoppers to educate themselves about alternative vehicle and buying options. Here are a few ways we recommend updating your Dealer.com website to optimize your shoppers’ experience. Read More