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Better-Together 1m Read

Dealer.com, Kelley Blue Book, and Autotrader Work Better Together

As more consumers shop online for cars, dealers must maintain a consistent online presence at every touch point of the car buying journey to drive engagement and sales. Dealer.com, combined with Kelley Blue Book and Autotrader, provide unified access to the industry’s most visited consumer shopping site, most trusted vehicle research site, and the premier dealer digital marketing platform.   Nuan Openshaw-Dion and Jessica Stafford share
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DDC21-0155_Digital_Marketing_Questions_eBook_Email-3_Blog-Header_1254x836_v2 3m Read

Are Negative Reviews Discouraging Your Potential Customers?

You can do everything possible to give your customers an excellent buying experience, but if the right customer leaves the wrong kind of review, it can—and probably will—negatively impact future sales opportunities. That’s why it’s so important for your dealership to actively manage its reputation online, and that includes prioritizing the positive reviews and leveraging them in your marketing materials.
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DDC20-0045_Upsell-Campaign_Email-Header_1_600x250_v3 4m Read

The Download on Shifting Consumer Preferences

Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer Preferences? If not, we strongly recommend you do! And if you have watched it, you’ll know it covered highly relevant topics for dealers like you, including recent trends in automotive digital marketing and automotive service marketing, and tactics you can use to embrace shifting consumer behavior.   Keep reading to get the highlights from this discussion between Wayne
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