Enhance Your Digital Marketing Strategy: Key Insights from the 2023 Car Buyer Journey
The automotive industry is constantly evolving. To keep up with the changing demands of the industry, the annual Cox Automotive Car Buyer Journey (CBJ) allows dealers and OEMs to stay informed about the state of car buyer satisfaction with the overall vehicle shopping and buying experience. The 14th annual Car Buyer Journey study was … Continued
Where Convenience Meets Choice: The Power of Flexibility
The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about … Continued
TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY
Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023, with nearly 3,000 respondents who purchased or leased their vehicles within the previous year. CLICK HERE to read our top 5 … Continued
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Compliance and Accessibility
Get Started Compliance and Accessibility As businesses navigate an increasingly complex regulatory landscape, maintaining compliance with evolving laws has become a paramount concern. Our Company recognizes these challenges and is committed to providing comprehensive compliance solutions that alleviate the burden for our dealers. Compliance Protection An easy-to-implement solution that supports State Privacy regulations and offers … Continued
NADA 2024: A Sneak Peek into Dealer.com’s Website Enhancements
At Dealer.com, we firmly believe the quality of your leads is directly tied to the effectiveness of your website. We are committed to continued enhancement our core solution, ensuring that your digital storefront is: Designed to deliver results. Personalized with elements that shoppers expect. Developed with a mobile-first mindset and optimized for any smart device. … Continued
NADA 2024 – Q&A with Noah Lee
https://youtu.be/w1t9lVtLES4 As NADA 2024 approaches, Noah Lee, Director of Product Consulting for Dealer.com shares a preview of what to expect at the “auto industry event of the year”—plus some tips for networking while you’re at the show. Want to know what else to expect at NADA this year? Check out the new First Look Guide … Continued
Increasing Ecommerce Readiness for Ultimate Customer Confidence
Author: Paulo da Silva, VP of Ecommerce Operations In the first installment of our two-part ecommerce blog series, we examined the overarching focus areas that dealers must prioritize to be successful in embracing automotive ecommerce. Let’s take a closer look at what dealers can do today to better position themselves for ecommerce success. The process … Continued
The Cookieless Future has Arrived
As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business. For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and … Continued
Your First Look at NADA 2024
The NADA Show 2024 is right around the corner. Cox Automotive is thrilled to present our exclusive 2024 First Look Guide, crafted by our exceptional retail brand marketing teams—Dealer.com, Autotrader, Kelley Blue Book, xtime, VinSolutions, Dealertrack, Retail 360, and Ecommerce solutions. We encourage you to dive into this guide for a glimpse of the exciting … Continued