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Subaru Retailer Partnership Portal

News and information from your Dealer.com team.

KPI CORNER

Congratulations to Subaru of America for being Kelley Blue Book’s Most Trusted Brand for five years running.

—2015-2019 Kelley Blue Book Brand Image Awards

PROGRAM NEWS SPOTLIGHT

Exciting New Products Now Available within Marketplace

LATEST FROM INSIGHTS

See how the new Specials Campaign Manager simplifies specials creation.

Program News

News curated for Subaru Retailers direct from your Dealer.com team.

Your Dealer.com Subaru Team is pleased to bring you the Subaru Retailer Partnership Portal. This space is designed to keep you more informed about relevant program news, product and service information related to your Subaru Retailer Website, direct from your Dealer.com Team.

Bookmark this site, watch your email for updates, and check back often for headlines and content driven exclusively by your Dealer.com Subaru team!

Exciting New Products Now Available within Marketplace

Through ongoing innovation of the Subaru Retailer Website Program and platform, Subaru of America and Dealer.com are proud to announce several new Dealer.com products and services available now! All products and packages can be purchased through Marketplace within the Dealer.com Control Center.

Contact your Dealer.com Subaru Digital Performance Consultant for more information, or visit Marketplace for more details.

Expand your reach with TotalConnect Advertising + Video

Dealer.com TotalConnect Advertising delivers more reach in more places, as well as improved performance, audience targeting and portfolio flexibility. Engage more of your Subaru shoppers, with more flexibility and more intelligence than ever before—all through one solution leveraging Autotrader, Kelley Blue Book, and vAuto.

Pricing

  • TotalConnect Advertising: 20% of Total Digital Ad Spend, capped at $1,099/mo.
  • Digital Advertising Spend is SAF Eligible; please see the SOA SAF Guide for details.

 

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Upgrade to AudioEye Toolbar and Audit Service for optimal ADA Compliance

Dealer.com is partnered with AudioEye to deliver a premium user experience for every consumer on your website, ensuring accessibility, compliance, conformance, certification and usability. Maintain the AudioEye ADA Compliance certification with 360-degree coverage, including activation, testing, remediation, validation, and ongoing compliance monitoring and optimization.

Pricing: AudioEye Accessiility Toolbar: $199/mo. (Not currently SAF Eligible.)

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New Product Promo for SNBC!

Get 50% OFF the first 2 months of service for the following products and enjoy no product setup fees. Come see us at the 2019 Subaru National Business Conference to learn about our new products and how they can support your business.

Pricing:

  • Managed Video $899/mo. (Not SAF Eligible)
  • Premium Video $1,299/mo. (Not SAF Eligible)
  • AudioEye – ADA Compliance Toolbar and Audit Service $199/mo. (Not SAF Eligible)

Visit us at the Retailer Websites booth at SNBC to learn more.

Be Searchable for Clients with Local Listings

Dealer.com Managed SEO Local Listings, powered by the Yext Knowledge EngineTM, ensures important details about your dealership are listed accurately and consistently across a variety of maps, apps, voice search tools, digital assistants, search engines, GPS systems and social media networks.

Pricing: Managed SEO Local Listings: $25/mo. (SAF Eligible)

 

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Instant Pricing Transparency Tool now Available Free

Dealer.com Instant ePrice empowers you to automatically display a customer’s price on screen upon receiving their contact information. Provide pricing transparency and convenience to the consumer with Instant ePrice, and net higher quality shopping conversions for your dealership.

 

Contact your Dealer.com representative for more information.

Use Experience Optimization to Link Customers with Vehicles and Deals

Dealer.com Experience Optimization creates real-time, data-driven personalization across your website by using technology and insights only available from Subaru.com, Autotrader, Kelley Blue Book, and Dealer.com websites.  Turn a shopper’s journey into tangible results by connecting them with the Subaru vehicles and specials that matter most to them.

Pricing: Experience Optimization: $199/mo. (SAF Eligible)

 

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Solutions

Experience Optimization

New! Personalized Shopping with Experience Optimization

Powered by technology and insights only available from Dealer.com, our AWA-award winning Experience Optimization technology creates real-time, data-driven personalization across your website and gets shoppers in front of the vehicles and specials that matter most to them. Easily turn a shopper’s journey into tangible results by personalizing their experience, with relevant vehicle recommendations and personalized offers based on data from Autotrader, kbb.com, Subaru.com, and previous website visit behavior.

 

Contact your Dedicated Subaru Digital Strategist or Field Team Strategist to learn more about this product.

Seamless Shopping

Digital Retailing customized for Subaru Retailers.

Subaru Seamless Shopping delivers a progressive online digital retailing experience customized for Subaru Retailers and optimized for Subaru shoppers. Shoppers can initiate their vehicle purchase online and even save their progress and return to it later, all while Retailers control key stages in the online retailing experience.

Dealer.com Advertising

Unlimit your reach!

Dealer.com Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. No other advertising solution that is as innovative, efficient and effective.

Dealer.com Managed Content & Creative

In collaboration with your Subaru Digital Strategist, our talented team of professional Digital Campaign Coordinators and Graphic Designers craft original content for your marketing campaigns, including homepage slideshows, landing pages, digital ads, and much more. Because our team is fluent in both your strategy and the Dealer.com platform, we are able to deliver professional-quality campaigns that meet even the most aggressive deadlines, while adhering to Subaru compliance specifications.

Dealer.com Managed Social

Dedicated social professionals create and monitor content that builds brand loyalty and delivers campaigns to Subaru shoppers in your market area. Campaigns are aligned with your overall digital strategy and brand guidelines to ensure complete message consistency across Facebook, Twitter, Instagram, LinkedIn and Google+. Social comment and review monitoring enable you to view all social interaction, and recommend appropriate responses to any negative escalations.

Dealer.com Managed SEO

There’s no shortcut to the top of the search results pages. Retailers who embrace SEO as part of a holistic digital strategy centered on engaging, high-impact content will garner the greatest search engine visibility, and the traffic and leads that follow. Our SEO experts will work with each retailer to understand specific goals and draw from industry-leading search engine expertise. You’ll enjoy enhanced visibility and elevated website engagement and leadflow – all delivered with maximum efficiency.

Support Center

How to submit a test lead?

Use a fake name and do NOT include the word “Test” or all fake information will be scrubbed by the system. Once you have entered your fake information into the system, give it some time, and then check to see if the lead comes through. Once you do see the test lead remember that you should delete it from the system.

Can I use my own local tracking number?

Yes you can but Subaru requires that you use AT LEAST one (sales) of the Dealer.com tracking numbers as SOA needs to be able to track inbound phone calls. We do have the ability to have DDC tracking numbers direct to third party tracking numbers. If this is an issue you can reach out to retailerwebsites@subaru.com to discuss.

Who do I contact if I see duplicate leads in my CRM?

If you see duplicate leads in your CRM the first thing you should check is your Lead Distribution Rules in Control Center.  If you are using a CRM distribution rules entered in this area can cause duplicate leads to flow in to your CRM. For assistance in reviewing Control Center please contact your DS.  If you do not see any lead distribution rules in Control Center please reach out to Subaru ILM, email leadmgmt@subaru.com or call 856-488-8557.

How do my leads flow from my website to my CRM?

Leads generated by your websites flow from your website directly to Subaru’s Integrated Lead  Management Program for counting. Subaru ILM then forwards the leads on to your certified CRM.

Who do I contact if I change my CRM Provider?

Lead routing is already managed through Subaru’s Integrated Lead Management (ILM) Program. Update your lead routing preferences by going to Subarunet – click ILM Reports/Leads on the homepage red tab, then ILM Reports – in the new Lead Routing window that opens, click Interactive Tools. If you have any questions, email leadmgmt@subaru.com or call 856-488-8557.

Can I show dealership / dealer group specific certified pre-owned inventory logos?

Yes, but it cannot replace the SOA CPO logo.  For more details on this process please contact your DS.

How can I mark my CPO inventory as certified?

Dealer.com receives a feed directly from Subaru of CPO Inventory. The Feed sends the VIN and a CPO flag. Vehicles must be marked in Subarunet as Certified to be included in the CPO feed. Dealer.com then combines the Subaru CPO feed with your inventory in ControlCenter. The CPO badge will appear on inventory listing and details pages, for applicable inventory, based on data we receive from Subaru. Your Subaru District Sales Manager will have additional information on this process.

How do I get my CPO Inventory to show on Subaru.com?

Subaru will list your CPO inventory for free on Subaru.com. To be included in that service a retailer must upgrade to the Free CPO Inventory Portal in Marketplace. That allows Dealer.com to send your CPO inventory details in a feed to Subaru to be included in the Subaru.com CPO Inventory listing. If you need assistance using Marketplace, please reach out to your Digital Strategist.

How do I get my CPO Inventory to show on Subaru.com?

Subaru will list your CPO inventory for free on Subaru.com. To be included in that service a retailer must upgrade to the Free CPO Inventory Portal in Marketplace. That allows Dealer.com to send your CPO inventory details in a feed to Subaru to be included in the Subaru.com CPO Inventory listing. If you need assistance using Marketplace, please reach out to your Digital Strategist.

I have a new vehicle missing from my website – what should I do first to make sure it is inventoried correctly?

Check the ownership of the inventory in Subarunet.  If it was a dealer trade, make sure it isn’t still assigned to the old dealership.

Why are my CPOs not showing on the site?

There could be several reasons for this. Subaru sends a CPO feed to Dealer.com for all retailers. Certified-Pre-owned Subarus must be marked in the dealer’s Subarunet feed in order to be added to the CPO feed. If they are not marked correctly, then they will not show in the feed. Also, there is a threshold for minimum number of CPO vehicles. The threshold is determined by an aggregate number of CPO vehicles over a specified time period. If a retailer does not meet this threshold, their CPO inventory may not show within the feed. For more information regarding this threshold, please reach out to retailerwebsites@subaru.com.

Where does my In-Transit inventory come from?

Subaru sends a feed with all “In-Transit” inventory to Dealer.com. “In-Transit” status denotes vehicles listed in a dealership’s inventory, but is still in transit to the dealer’s lot.

What size budget do I need?

This all depends on how aggressive you want to be and what types of channels you want to advertise in. Start by asking yourself these questions. Are you trying to advertise your dealership name/brand and Subaru only (this is usually a good starting point for anyone that is a new advertising client)? Or are you trying to grow pre-owned sales and conquest other brands? (These types of campaigns are typically more expensive). Are you looking to do search and remarketing only, or do you want to run display and Facebook ads? A lot also has to do with your market and what kind of competition and search volume is out there. There is no silver bullet when it comes to advertising. Campaigns and strategies are always changing in the market. You can work with your DS on a custom advertising strategy that factors in your market area, channel allocation, and advertising objectives.

Why should I be bidding on my name? Isn’t it a waste of money?

If you aren’t bidding on your name, someone else will be, and it is completely within the rules for them to do so. You may be ranking well organically and think you don’t need to do this, however it is possible, if you are not bidding on your name, that another dealership may be showing at the top of the search results page.

How am I being billed for Dealer.com Products?

Dealer.com bills Subaru for all products/advertising and then Subaru bills each retailer directly. Your charges can be seen within your Parts Statement under the section labeled “DEALER WEB SERVICES.”

I would like a different design for my homepage. What are my options?

You have 19 different design options available for your Home Page. You can also select from 2 different color top level Navigation choices. To review all of the choices and see what they look like, please contact your Digital Strategist.

Can I add a custom logo in my header?

Yes, but you must first send the logo to Ansira for approval at saf@ansira. The email subject must be: Subaru Retailer Logo Pre-Approval. Attach image that is 260×195 pixels for approval. Once Ansira approves of the logo, you can send it to your Digital Strategist to have them add it into the header.

How do I add a custom integration to my site?

Depending on the purpose (lead generating, chat, etc.), Subaru of America must approve all custom integrations to ensure they meet Subaru Guidelines. Our dedicated Subaru DS Team will work to determine if your request is approved, provide insight into why it is not, and present options that are available to you. Please work with your Digital Strategist, who will work with the Subaru of America team in assessing custom integration requests.

How do I add a custom integration to my site?

Depending on the purpose (lead generating, chat, etc.), Subaru of America must approve all custom integrations to ensure they meet Subaru Guidelines. Our dedicated Subaru DS Team will work to determine if your request is approved, provide insight into why it is not, and present options that are available to you. Please work with your Digital Strategist, who will work with the Subaru of America team in assessing custom integration requests.

How do I use Specials Campaign Manager?

There is a tutorial that can help explain the ins and outs of the new Specials Campaign Manager tool, and a quick video on our website. If you still have questions you should reach out to your Digital Strategist to have them walk you through any questions.

How do I edit a Love Promise post that is showing an error?

You can edit Love Promise stories in 2 ways. You can find the story in Subarunet and edit it there, or you can email lovepromise@subaru.com with details on what needs to be changed.

How do I post Love Promise stories on my site?

There are 2 ways to post Love Promise stories to your website. You can upload the stories directly through Subarunet or you can click “submit a story” on the Love Promise Page (/subaru-love-promise.htm) of your website. Once submitted, Subaru will confirm your story details and then send the information to be posted on your Love Promise page.

What size is my hero area?

Your slideshow area is 1800×550 pixels, however please consider a “safe zone” around the edges of that dimension. Please also keep in mind that your slide will be viewed on several different screen sizes. We recommend keeping most content within the middle 1000 pixels of the image. For a template of the slideshow size, including the “Safe Zone,” please contact your Digital Strategist.

What size is my hero area?

Your slideshow area is 1800×550 pixels, however please consider a “safe zone” around the edges of that dimension. Please also keep in mind that your slide will be viewed on several different screen sizes. We recommend keeping most content within the middle 1000 pixels of the image. For a template of the slideshow size, including the “Safe Zone,” please contact your Digital Strategist.

Is my Subaru website fully responsive?

Dealer.com websites are a hybrid of responsive design elements and server-side technology that allows the dealer to customize experiences for each device without sacrificing site speed, search ranking or user experience. Responsive-only websites solve for device specific experiences but may not allow for simple customizations without development resources. For a quick video on this, click here.

My Dealership will be going through a buy/sell soon. How will I get a new website?

The generation of a new retailer website is controlled by the Subaru Corporate Office. Subaru contacts Dealer.com’s Subaru Program Team when a new dealership site needs to be created. If your dealership is going through a buy/sell, or you are purchasing a new dealership, you will need to reach out directly to your Subaru District Sales Manager for assistance with the process.

My Dealership will be going through a buy/sell soon. How will I get a new website?

The generation of a new retailer website is controlled by the Subaru Corporate Office. Subaru contacts Dealer.com’s Subaru Program Team when a new dealership site needs to be created. If your dealership is going through a buy/sell, or you are purchasing a new dealership, you will need to reach out directly to your Subaru District Sales Manager for assistance with the process.

How to reset my password for ControlCenter?

There are 2 ways to reset your password. First, you can request a password reset from the Control Center Login Screen. Requesting a password reset from here will generate an email to your ControlCenter Administrator containing the new password. The second way to is to ask your ControlCenter Administrator to reset your password in the ControlCenter User Manager configuration.

How to reset my password for ControlCenter?

There are 2 ways to reset your password. First, you can request a password reset from the Control Center Login Screen. Requesting a password reset from here will generate an email to your ControlCenter Administrator containing the new password. The second way to is to ask your ControlCenter Administrator to reset your password in the ControlCenter User Manager configuration.

How do I create a new user in Control Center?

Only a ControlCenter user with Administrative-level access can create new ControlCenter users.  New Users are created in the Configuration section of ControlCenter. By selecting User Manager, an Administrative-level user can create a new login and determine the level of access the new user should have. For assistance walking through the process, please reach out to your Digital Strategist.

How do I create a new user in Control Center?

Only a ControlCenter user with Administrative-level access can create new ControlCenter users.  New Users are created in the Configuration section of ControlCenter. By selecting User Manager, an Administrative-level user can create a new login and determine the level of access the new user should have. For assistance walking through the process, please reach out to your Digital Strategist.

I received a charge on my parts statement that I am not familiar with, whom do I bring this to in order to figure this out?

You can bring this to your Digital Strategist. You should gather as much information as you possibly can, including a screenshot of your actual parts statement, as this will help expedite the process.

Contact

Have a question? Your Dealer.com Subaru Team is here to help.

 

For product updates, support requests, or general questions, please call your Subaru Team at (888) 556-1829, or reach us with the email link below. 

 

 

 Email Dealer.com Subaru Team.