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How to Sell High-Tech Vehicles Without a PhD from MIT

How to Sell High-Tech Vehicles Without a PhD from MIT

It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but they probably won’t make or break the sale. Right? Not so fast. For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process. According to Autotrader’s 2016 … Continued

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