Archive Insight

A Strategic Approach to Facebook’s Algorithm Change

A Strategic Approach to Facebook’s Algorithm Change

Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds are … Continued
3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!” … Continued
How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments, or key behaviors that led, or didn’t lead, to a purchase. In their research, Google determined five micro moments where car shoppers asked themselves: ­– Which car is best? – Is … Continued
Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

We don’t have an 8-ball, a pair of lucky dice, or even sport cars-themed tarot cards. But if there’s one thing we can say about 2017 with utmost certainty, it’s that it’s going to be an unpredictable year in automotive retail. A changing marketplace, longer vehicle road life, possible gas price variations, and a new … Continued
3 Ways Luxury Dealers Can Sell Slow-Moving Inventory

3 Ways Luxury Dealers Can Sell Slow-Moving Inventory

Some luxury dealers probably wonder what happened to the segment they used to know. As the lines between automotive mainstream and premium blur, the mix of consumers shopping for luxury has changed – and so have the types of vehicles they want to buy. Consumers are purchasing midsize luxury SUVs faster than dealers can stock … Continued

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