Archive Insight

Digital Advertising as the Car Shopping Experience Evolves

Digital Advertising as the Car Shopping Experience Evolves

By Scott Blodgett  As car shopping moves from traditional retail to an online environment, your customers will be leveraging digital channels more than ever. Screen time will certainly increase as we spend more time at home, as we’ve seen happen in Europe with a 50% increase in internet traffic.  The methods in which we research, shop and buy things – including cars – have already … Continued
A Message from Wayne Pastore, Dealer.com General Manager and Vice President

A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->
A Strategic Approach to Facebook Algorithm Change

A Strategic Approach to Facebook Algorithm Change

Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds are … Continued
3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!” … Continued
How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments, or key behaviors that led, or didn’t lead, to a purchase. In their research, Google determined five micro moments where car shoppers asked themselves: ­– Which car is best? – Is … Continued

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