Archive Insight

Give Your Customers Confidence in the Car Buying Process

Give Your Customers Confidence in the Car Buying Process

By promoting your home services availability and capabilities right on your VDPs, you can build confidence in consumers who are ready to make a decision to move forward with their purchase or lease.
3 Silver Linings for Dealership Digital Marketers

3 Silver Linings for Dealership Digital Marketers

Thanks to an environment of social distancing and ever-changing ordinances, your dealership undoubtedly looks different than you expected it to at the beginning of the year. While there have been many barriers to success in the car business this year, several silver linings have emerged as well.   The rapid shifts in the automotive retail industry – and the world in general – have created … Continued
Support The At-Home Experience

Support The At-Home Experience

By Kevin Byer, Director of Sales at Dealer.com  The past several months has brought lasting change to the automotive industry. While consumers adjusted their shopping behavior to comply with social distancing mandates, your dealership rolled out or enhanced digital solutions to meet their needs and keep the business in operation. The sales process is undeniably shifting to and advancing online, which means your marketing should too. Adjust the processes and technology for digital retailing and … Continued

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