By promoting your home services availability and capabilities right on your VDPs, you can build confidence in consumers who are ready to make a decision to move forward with their purchase or lease.
Thanks to an environment of social distancing and ever-changing ordinances, your dealership undoubtedly looks different than you expected it to at the beginning of the year. While there have been many barriers to success in the car business this year, several silver linings have emerged as well. The rapid shifts in the automotive retail industry – and the world in general – have created … Continued
Servicing more than half of all franchise dealers in the US, and bolstered by intelligence from across Cox Automotive’s family of automotive brands, Dealer.com is helping dealers chart a course through the impacts of COVID-19.
By Kevin Byer, Director of Sales at Dealer.com The past several months has brought lasting change to the automotive industry. While consumers adjusted their shopping behavior to comply with social distancing mandates, your dealership rolled out or enhanced digital solutions to meet their needs and keep the business in operation. The sales process is undeniably shifting to and advancing online, which means your marketing should too. Adjust the processes and technology for digital retailing and … Continued
Your website experience has become central to the success of your dealership. In Part 2 of this webinar series, Noah Lee dives into our Website Personalization and Specials tools, and shows you how deliver the best possible website experience for consumers flanked by your latest offers, home services messages, and compelling OEM incentives.