Archive Insight

From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more.

Learn how data and insights gathered during the consumer’s path to purchase can help you guide your customers through a more personalized and meaningful online buying experience.

The ability to make virtual car sales may have once been a nice to have, but dealerships who have embraced digital retailing are proving how critical it now is to success.

Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next year. Although customers that use IE 11 to access Dealer.com websites make up just 1.1% of total traffic, we will be implementing a three-phase plan to discontinue IE 11 support, while notifying these customers about the impending changes and how to access your website using a different browser.

The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.