It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the market for a new vehicle or responding to automotive service marketing, your customers are completing more steps online. Is your digital marketing strategy prepared to handle this change, and is your … Continued
Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.
Coming through recent events feels a bit like we’ve time traveled. We stayed in our homes, like safe little time capsules, and emerged to a new world. Let’s look at a couple ways that adjustments to business practices and consumer behavior will impact SEO strategies for sales and particularly service.
Is your dealership scheduling home delivery, at-home test drives, or remote vehicle servicing? Are you new to digital retailing? Whatever the situation, your Digital Storefront needs to keep you connected to shoppers and communicate your services. Join Noah Lee, Dealer.com head of product consulting, as he reviews steps you can take to market Dealer Home Services.
Whether you have mandated store closures in heavily impacted areas in the country, you are located in an area where the concern is growing, or in a location where it’s business as usual, you need to be digitally present.