A New Focus On The “Online to In-Store” Consumer Experience For the last few years, dealers have put significant focus into how best to bridge the online and in-store consumer experiences into a singular, cohesive shopping journey. Websites Article COVID-19 digital retailing online shopping thought leadership Websites aggressive financing bob george bridge the online car serviced consumers dealers dealership digital digital retailing imperative that dealers in-store consumer landing pages online online to in-store payment deferrals process process online shopping experience vehicle delivery website personalization