Archive Insight

Dealer.com’s New SRP Delivers Efficiencies for Consumers

Dealer.com’s New SRP Delivers Efficiencies for Consumers

No one likes detours. A wrong turn that requires renavigation is both frustrating and time consuming. And detours in the online car shopping experience only distract your customers from finding what they want. That’s why it’s so important to facilitate an efficient online experience and help steer your customers down the right path, toward the right VDPs as quickly as … Continued
Searchers, Browsers, and Tool Users: How Different Types of Car Shoppers Find What They Need with Dealer.com’s New SRP

Searchers, Browsers, and Tool Users: How Different Types of Car Shoppers Find What They Need with Dealer.com’s New SRP

Did you know that on average, your customers spend about 60% of their total shopping time online. That’s a lot of time spent researching cars. And this trend is likely to continue (even increase), given current circumstances and social behaviors. But even though nearly every shopper spends time researching cars online, every customer is different. In fact, online car shoppers can … Continued

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