It’s not news that social media and SEO are invaluable to every dealership’s marketing strategy today. SEO has long been a critical element of search engine visibility, while social media, newer to the marketing scene, has become essential to a holistic digital strategy. Perhaps what gets lost or continues to go unrecognized, however, … Continued
Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral data when it was available. Before 2013, webmasters could log into Google Analytics to reveal every keyword that drove traffic to a site. Seeing the actual keywords, pages visitors landed on, and all … Continued
Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments, or key behaviors that led, or didn't lead, to a purchase.