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3 Ways Social Media Can Help Your Dealership Increase Search Ranking

3 Ways Social Media Can Help Your Dealership Increase Search Ranking

  It’s not news that social media and SEO are invaluable to every dealership’s marketing strategy today. SEO has long been a critical element of search engine visibility, while social media, newer to the marketing scene, has become essential to a holistic digital strategy.   Perhaps what gets lost or continues to go unrecognized, however, … Continued
How to Uncover Impactful Automotive Keywords Using Google’s Search Console

How to Uncover Impactful Automotive Keywords Using Google’s Search Console

Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral data when it was available. Before 2013, webmasters could log into Google Analytics to reveal every keyword that drove traffic to a site. Seeing the actual keywords, pages visitors landed on, and all … Continued
How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments, or key behaviors that led, or didn’t lead, to a purchase. In their research, Google determined five micro moments where car shoppers asked themselves: ­– Which car is best? – Is … Continued

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