Archive Insight

Real Photos Equal Real Leads

Real Photos Equal Real Leads

By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX  Key Take-Aways  90% of customers say photos are an important aspect in their shopping journey1  New car listings using actual photos are 30% more likely to get a lead2   The likelihood increases to 40% with used/certified vehicles with actual photos2  VDP visitors who interact with photos are 16% more likely to submit an inventory lead than those who … Continued
5 Video Advertising Strategies to Drive Customer Engagement

5 Video Advertising Strategies to Drive Customer Engagement

In today’s market, you need to be able to sell everywhere your customers want to shop. It may come as no surprise; studies show your customers are spending more time online. Consider that Akamai, the world’s largest content distribution network, is running 67% more web traffic than normal, and average daily mobile traffic has jumped from 2.5 hours per day to 4  hours.  With … Continued
3 Reasons to Make Digital Video Advertising a Priority Now

3 Reasons to Make Digital Video Advertising a Priority Now

For some automotive marketers, the decision embark on a video advertising campaign may still be undecided. If you are in this camp, you may be losing valuable time and impressions to your competitors. Here are three reasons why you should be including video in your dealership advertising mix.
Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage

Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage

Video advertising isn’t just for Tier 3 dealers. It can also help Tier 1 and Tier 2 organizations—OEMs and regional dealer groups—to localize brand-level video content, launch video campaigns quickly and at scale, and monitor performance.

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