Archive Insight

Google will be updating their search algorithm to include a signal called Page Experience. It should be a priority for developers, marketers, and owners of automotive websites to understand what page experience is and how it will impact digital presence.

Well before 2020, and the disruptions that occurred during this tumultuous year, dealers have known that automotive retail is destined to increasingly take place online. In this post, we share insights into the state of digital retailing and how these tools are evolving to meet consumer needs.

From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more.

It’s been a long time coming, and there is no going back now: your dealership website merits just as much attention as your showroom floor.

By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether in market for a new vehicle or service for their current ride, today’s shoppers are looking for ease and efficiency on their path to purchase. And this trend is transforming how dealers meet their customers: online.   While the catalyst and rate of adoption in 2020 caught many off guard, industry insiders have anticipated this happen. This development has been years in the making and building momentum in other … Continued