Only Dealer.com Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use the industry’s most advanced data-targeting capability to reach likely in-market buyers across paid search, display, social, and video channels. No other advertising solution is more efficient or effective.
Strategic Support and Partnership
You’re never on your own with Dealer.com Advertising. Our Digital Strategists proactively partner with you to align your strategy and our technology, guiding you through your options – Dealer.com Paid Search, Retargeting, Display, or Facebook. Once your dealership’s campaigns are underway, dedicated advertising analysts monitor them on your behalf, optimizing for relevance and engaging real-time bid technologies to ensure they’re served across the right websites or to search engines at the right moment.
Centralized Control and Analysis
The Unified Advertising Dashboard (UAD) connects cross-channel campaign results with market intelligence, and provides the ability to connect with experts to adjust strategy on the fly. The UAD introduces a new way to analyze advertising performance data. It features a simple, linear model that attributes metrics across campaigns. This allows you to see holistically how your digital advertising is driving traffic to your website, and offers a complete unified advertising experience vital to evaluate and plan your advertising effectiveness.
Dealer.com Paid Search, the foundation of your advertising strategy, is the most awarded and trusted paid search technology in automotive. Fully integrated with your inventory and bolstered by vehicle-specific content for every ad, it’s proven to differentiate your dealership and capture the existing demand in your market.
The vehicle purchase process is different for every shopper, but most automotive shoppers visit up to 20 research sites prior to making a buying decision. That extensive research process is why over 85% or more of your dealership’s website traffic doesn’t convert on their first visit, and why a robust retargeting program is critical. Dealer.com Retargeting is the proven way to turn digital “be-backs” into customers. Retargeting campaigns deliver specifically curated galleries of relevant vehicles to your prospects after they leave your site. Each ad reflects your pricing, specials, and photos, keeping each customer connected to your dealership. And the results are proven: dealers who retarget experience an average 12 new vehicle display page views for every return visitor.
Powered by the industry’s most powerful data-targeting technology, Dealer.com Display drives new customer demand more effectively than any other advertising technology. Strategically targeted campaigns deliver compliant and impactful inventory ads to potential buyers virtually everywhere they travel online, influencing their decisions throughout their path to your showroom.
Audience Targeting, powered by Autotrader and Kelley Blue Book
Now you can reach and engage shoppers like never before, using the industry’s most powerful digital advertising solution. Dealer.com has partnered with Autotrader and Kelley Blue Book to deliver unprecedented, exclusive access to car shoppers in your market. With Dealer.com Audience Targeting, you can reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Dealer.com’s industry-leading machine learning and real-time bidding automation. It’s the most powerful way to reach a critical audience never before accessible to you — and to capitalize on existing demand in your market.
Real-Time Bidding Powered by Machine Learning
Dealer.com Display Advertising leverages unsurpassed real-time bidding and machine learning technology to reach targeted shoppers with the most relevant ad, every time. With strategic display exchange partnerships in place, Dealer.com Display evaluates the highest number of advertising impression opportunities in automotive, while analyzing prior ad performance, vehicle display page engagement, and browsing trends to inform bids. The process takes place within the 20 milliseconds it takes to load a web page, and results in nearly 50 million ads served each day. This combination of real-time bidding and machine learning technology is recognized not only as superior within automotive retail but also digital marketing as a whole, across the web.
Dynamic Vehicle Ads
Dealer.com Dynamic Vehicle Ads put your virtual lot on virtually every website. Matching your specific inventory with extensive shopper data, they intelligently – and automatically – place a gallery of your specific vehicles in front of local shoppers, across the web.
Facebook Dynamic Inventory Ads
Dealer.com is the first to offer Facebook Dynamic Ads specifically tailored for automotive. These campaigns are aligned with your specific sales strategy with ads that are deep-linked to your inventory. Ads are generated dynamically based on customers’ interests and behaviors on Facebook, whether they have visited your website before or not, actively influencing their path to purchase.