Your Dealer.com Website is your virtual showroom, allowing you to deliver the most complete and connected digital experience to your shoppers.
Our platform delivers unmatched mobile and desktop flexibility, comprehensive inventory merchandising, integrated advertising and digital retailing, a personalized shopper experience and groundbreaking connectivity with Autotrader®, Dealertrack®, Kelley Blue Book®, vAuto®, XTime® and other Cox Automotive brands. This unrivaled combination transcends traditional website limitations.
The performance potential of your virtual showroom hinges on the quality of the traffic you drive to your site.
Shoppers who are in-market for their next vehicle and/or searching for the best place to schedule their next service appointment are most likely to engage with your website and convert into a lead. Dealer.com Advertising is uniquely designed to drive the most relevant traffic to your site with:
- Unmatched coverage, reach and data
- Mobile-first technology
- Automotive-specific expertise
- Intelligent, custom strategy alignment
- First-rate security and protection measures
- A holistic digital marketing strategy
Our secure, data-driven solution drives high-quality, engaged traffic to your site.
Dealer.com Advertising is informed by on-site shopper behavior, previous campaign performance, Cox Automotive and Dealer.com data, programmatic machine learning and real-time bidding. We are the first automotive-exclusive advertising provider to partner with industry leaders such as White Ops and the Trustworthy Accountability Group (TAG) to protect your advertising investment from bot fraud.
Automotive industry experts help you create advertising campaigns centered around your goals.
You’re never on your own with Dealer.com. Our teams proactively partner with you to create a custom strategy that drives results for your dealership based on your specific goals. Once your campaigns are underway, dedicated Digital Strategists monitor them closely, adjusting based on results and providing detailed monthly insights and recommendations.
Dealer.com Advertising can help you maximize the return on your digital marketing and virtual showroom investment.
On average, dealers with a complete, multi-channel Dealer.com Advertising portfolio combined with their Dealer.com Website see even more website traffic, engagement and conversions compared to dealers who don’t use our advertising solution with their Dealer.com Website.
Source: Dealer.com Internal Data, October 2017. US Franchise Dealers with > 50 visits, >50 VDP views.