A Data-Driven Digital Storefront

Consumer behavior informs good design.

With 13,000 websites and North America’s largest volume of franchise partnerships and consumer data, Dealer.com delivers a modern Digital Storefront experience shaped by user experiences. In 2019, we launched a brand-new codebase and used data to design the right experience for automotive consumers browsing our homepages and VDPs. 2020 marks a key milestone in our design evolution with the launch of a flexible and mobile-friendly inventory and full-site search experience.  

New! Dynamic Search Experience

A giant leap forward in the consumer experience, Dealer.com’s new SRPs were designed to quickly guide consumers to the critical inventory information they need, and cater specifically to shoppers browsing on mobile. This mobile-first philosophy arms consumers with the bridges they need to hone their consideration set and reach their destination—the VDP and your showroom—wherever and however they are browsing. 

New! Site-Wide Free-Form Search

We know that eCommerce is all about speed and efficiency. Our intelligent site-wide search includes predictive text, page recommendations, and accounts for misspellings and trim levels, ensuring your customers find exactly what they’re searching for.

Immersive Inventory Pages

Our thoughtfully designed, UX-driven VDPs proven deliver more leads and turns details into deals. Last year, we redefined the VDP experience by using great design to aggregate key vehicle research and organize the critical information consumers need to make buying decisions. In an A/B Test measuring the impact of this new experience versus traditional VDPs, dealers experienced a +22% bump in leads over the traditional design.

New! Homepages that Celebrate your Brand and your Reputation

Our new homepages merge great design and great technology with what makes your dealership unique. In addition to delivering the fastest path to inventory, along with personalized content supporting all of your profit centers, Dealer.com now makes it possible to showcase your best consumer reviews right on your homepage.

Let’s get started

Like you, we work every day to forge the shortest and most personalized path to customer engagement and dealership growth.

Together we can be the driving force for sales and service and set your dealership apart.

Book a Demo